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Holiday travel is happening: Here's what marketers need to know
From Our Partners / Distribution
Holiday travel is happening: Here's what marketers need to know
By Google | October 6, 2021
While consumers remain cautious, the industry is in a better place than it was a year ago, and travel marketers have much to look forward to as vaccination rates climb and travelers emerge from... Read More
Sounding Off: Some are moving beyond lip service with autonomous services
Interview / Technology
Sounding Off: Some are moving beyond lip service with autonomous services
By PhocusWire | October 1, 2021
Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes. Read More
The Phocuswright Conference 2021 - a program for a new era
News / Online
The Phocuswright Conference 2021 - a program for a new era
By PhocusWire | October 1, 2021
Now is travel’s renaissance as it wakens to greater energy and bright possibilities – a time to engage with colleagues, customers and partners with fresh perspective. Read More
VIDEO: Using travel payments to gain loyalty and increase conversions
News / Technology
VIDEO: Using travel payments to gain loyalty and increase conversions
By PhocusWire | October 1, 2021
Refunds and chargebacks have exploded during the pandemic, causing cash flow challenges for online travel intermediaries. Read More
Rebuilding growth a priority, so is reviving Southeast Asia's pre-pandemic dynamism
News / Online
Rebuilding growth a priority, so is reviving Southeast Asia's pre-pandemic dynamism
By Phocuswright Research | September 29, 2021
Mirroring developments throughout the Asia Pacific region, innovation in digital technology will boost the travel recovery in Southeast Asia, particularly among younger demographics. Read More
Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
Trip.com Group takes advantage of domestic travel return
News / Online
Trip.com Group takes advantage of domestic travel return
By Kevin May | September 24, 2021
Executive chairman James Liang says the Chinese domestic travel market has been encouraging for the company and it sees great potential in international markets. Read More
google-sustainability-things-to-do
News / Online
Google launches sustainability initiatives, confirms "Things to Do" changes
By Mitra Sorrells | September 22, 2021
Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More
travel-building-loyalty-salesforce
From Our Partners / Online
Building loyalty into your travel brand
By Marisa Garcia | September 22, 2021
As travel recovers from the COVID-19 pandemic, travel brands need to re-examine the effectiveness of their loyalty programs in encouraging return visits and building a positive brand image. Read More
VIDEO: New audiences and where to spend your travel marketing budget
News / Online
VIDEO: New audiences and where to spend your travel marketing budget
By PhocusWire | September 21, 2021
Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More
Big Asia Pacific travel market developments to know
News / Online
Big Asia Pacific travel market developments to know
By Phocuswright Research | September 20, 2021
The road to recovery is long and varies by market, especially as the more contagious Delta variant of the virus wreaks havoc across the region in 2021, hampering travel recovery. Read More
Q&A: Klook on taking risks, collaboration and new trends
News / Online
Q&A: Klook on taking risks, collaboration and new trends
By Mitra Sorrells | September 20, 2021
As Klook marks seven years since its launch, chief commercial officer Wilfred Fan shares the company's COVD recovery strategy and future plans. Read More
neverending-tourism-opinion
Opinion / Online
Neverending tourism and how it can drive recovery
By Digital Innovation in Tourism Observatory - Politecnico di Milano | September 17, 2021
Neverending tourism concept identifies the extension of the travel experience in time and space, made possible by digital solutions. Read More
VIDEO: Location targeting as a travel marketing tactic
News / Technology
VIDEO: Location targeting as a travel marketing tactic
By PhocusWire | September 14, 2021
Even with the looming threat of Big Tech hanging over the technical capabilities of travel brands to target consumers in a destination, brands still have plenty of tactics at their disposal. Read More
expedia-berlin-getyourguide-viator-2
News / Distribution
GetYourGuide gets help from Expedia, Amazon widens virtual tours
By Kevin May | September 13, 2021
The latest example of collaboration in the activities sector comes from a deal between Expedia and GetYourGuide for the former to distribute products for the Germany-based player. Read More
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