Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Tackling unconscious bias in travel marketing
Opinion / Online
Tackling unconscious bias in travel marketing
By Lizzy Duffy Anderson - Sparkloft Media | September 13, 2021
We know it helps everyone to see themselves in an advertisement to better imagine a meaningful and momentous vacation. Yet, far‐too‐often, there’s something missing. Read More
headout-investment-round-12-million-2
News / Online
Headout raises $12M in major expansion bid for activities platform
By Kevin May | September 9, 2021
The Series B round was led by Glade Brook Capital, with participation from existing backers Version One Ventures, Nexus Venture Partners, FJ Labs, 500 Startups, Haystack and Ludlow Ventures. Read More
Travel + Leisure debuts travel subscription service
News / Online
Travel + Leisure debuts travel subscription service
By Jill Menze | September 8, 2021
Called Travel + Leisure Club, the subscription service offers members access to preferred pricing, concierge services, exclusive experiences and a magazine subscription for $9.95 per month. Read More
lime-tours-scooters
News / Online
Lime combines e-scooters with activities for Lime Tours
By Kevin May | September 8, 2021
Lime Tours will be available within the existing app for the e-scooter brand and initially in the cities of Los Angeles and San Francisco. Read More
Tickitto secures $4.5M to launch activities marketplace
News / Startups
Tickitto secures $4.5M to launch activities marketplace
By Kevin May | September 7, 2021
Vorwerk Ventures was joined by TriplePoint in the round, with participation from early supporter SeedCamp. Read More
VIDEO: Travel marketing under threat from Big Tech data changes
News / Technology
VIDEO: Travel marketing under threat from Big Tech data changes
By PhocusWire | September 7, 2021
Location marketing has become a useful tool for travel brands to understand where their customers are and what their purchase intent might be. But big changes are coming. Read More
YouTravel.Me raises $1M to expand its group travel matchmaking platform
News / Online
YouTravel.Me raises $1M to expand its group travel matchmaking platform
By Jill Menze | September 2, 2021
YouTravel.Me uses a matchmaking algorithm to connect like-minded travelers for small group adventure trips organized by travel experts. Read More
Travelport gives marketing innovation challenge to startups
News / Startups
Travelport gives marketing innovation challenge to startups
By Kevin May | September 2, 2021
Travelport Accelerator is part of a new service called Travelport Focus, designed to concentrate on innovation in the industry and which is also supported by AWS. Read More
What do Gen Z travelers want from online travel brands?
News / Online
What do Gen Z travelers want from online travel brands?
By Jill Menze | August 31, 2021
According to new research, Gen Z travelers favor online travel agencies as well as travel brands that echo their values. Read More
PhocusWire Pulse: Travel Marketing Tactics
News / Online
PhocusWire Pulse: Travel Marketing Tactics
By PhocusWire | August 31, 2021
We look at issues and trends ranging from challenges for DMOs, death of cookies, retargeting, Google, targeting niches and lots more. Read More
VIDEO: Focusing on the opportunities for travel's recovery
From Our Partners / Online
VIDEO: Focusing on the opportunities for travel's recovery
By PhocusWire | August 30, 2021
With mass vaccinations taking place in many countries and the industry attempting to become operational once more, attention is turning to how companies can and should take advantage of the opportunites... Read More
They won't go away even if COVID does - top cybersecurity issues still hitting travel
Opinion / Technology
They won't go away even if COVID does - top cybersecurity issues still hitting travel
By Dominik Birgelen - Oneclick | August 26, 2021
While the industry can expect business to increase as restrictions are lifted, the potential risk of cyber crime will also heighten.  Read More
REPORT: Influencing and activating travelers as travel recovers
From Our Partners / Online
REPORT: Influencing and activating travelers as travel recovers
By Hollis Thomases - PhocusWire | August 25, 2021
This exclusive report, produced by PhocusWire in association with TINT, examines what has come before and what comes next for travel brands as they utilize social to assist in their recovery efforts. Read More
bookingkit-opinion-august-21
Opinion / Online
Diversification in activities: between consolidation and momentum
By Lukas Hempel and Matthias Wirz - BookingKit | August 25, 2021
The tours and activities sector is shifting as it comes out of the pandemic, but there are positive opportunities for those companies that pay attention.  Read More
Tripadvisor and Airbnb join Google as local search powerhouses
News / Online
Tripadvisor and Airbnb join Google as local search powerhouses
By Kevin May | August 23, 2021
Google is the web service of choice for the vast majority of consumers looking for information on local businesses and activities - but a new survey indicates other brands are definitely in the... Read More
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