Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Rezdy lands $5.6M investment, plans North America expansion
News / Startups
Rezdy lands $5.6M investment, plans North America expansion
By Linda Fox | October 19, 2021
Rezdy is planning product and engineering development with its latest funding, over three years on from its previous round. Read More
The Phocuswright Conference 2021 - a renaissance is here
News / Online
The Phocuswright Conference 2021 - a renaissance is here
By PhocusWire | October 18, 2021
Business leaders now have some choices to make - decisions and shifts in strategy that will help shape travel for the years ahead in both positive and fundamental ways. Read More
Majority of travelers prefer flexible booking
News / Online
Majority of travelers prefer flexible booking
By Phocuswright Research | October 13, 2021
Several behaviors, preferences and expectations shifted in the age of COVID, as travelers had to acclimate to travel in the most unusual state of the world. Read More
Sounding Off: Everything Airbnb does becomes mainstream
Interview / Online
Sounding Off: Everything Airbnb does becomes mainstream
By PhocusWire | October 8, 2021
In bringing alternative experiences into the mainstream, Airbnb has seamlessly made them accessible to all - a concept that the fragmented tours and activities industry has grappled with for years. Read More
WATCH: Digital travel revenues look upward as recovery begins
News / Online
WATCH: Digital travel revenues look upward as recovery begins
By PhocusWire | October 8, 2021
It's not a full-blown recovery across the industry just yet - but the uptick in revenues in the second quarter for publicly listed digital travel providers was substantial. Read More
Airbnb’s limited foray into experiences helps everyone else
Opinion / Distribution
Airbnb’s limited foray into experiences helps everyone else
By Yiannis Maglaras - Ticknovate | October 6, 2021
Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More
Holiday travel is happening: Here's what marketers need to know
From Our Partners / Distribution
Holiday travel is happening: Here's what marketers need to know
By Google | October 6, 2021
While consumers remain cautious, the industry is in a better place than it was a year ago, and travel marketers have much to look forward to as vaccination rates climb and travelers emerge from... Read More
Sounding Off: Some are moving beyond lip service with autonomous services
Interview / Technology
Sounding Off: Some are moving beyond lip service with autonomous services
By PhocusWire | October 1, 2021
Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes. Read More
The Phocuswright Conference 2021 - a program for a new era
News / Online
The Phocuswright Conference 2021 - a program for a new era
By PhocusWire | October 1, 2021
Now is travel’s renaissance as it wakens to greater energy and bright possibilities – a time to engage with colleagues, customers and partners with fresh perspective. Read More
VIDEO: Using travel payments to gain loyalty and increase conversions
News / Technology
VIDEO: Using travel payments to gain loyalty and increase conversions
By PhocusWire | October 1, 2021
Refunds and chargebacks have exploded during the pandemic, causing cash flow challenges for online travel intermediaries. Read More
Rebuilding growth a priority, so is reviving Southeast Asia's pre-pandemic dynamism
News / Online
Rebuilding growth a priority, so is reviving Southeast Asia's pre-pandemic dynamism
By Phocuswright Research | September 29, 2021
Mirroring developments throughout the Asia Pacific region, innovation in digital technology will boost the travel recovery in Southeast Asia, particularly among younger demographics. Read More
Do online travel agencies suffer from brand blindness?
Opinion / Online
Do online travel agencies suffer from brand blindness?
By Chris Torres - Tourism Marketing Agency | September 27, 2021
To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More
Trip.com Group takes advantage of domestic travel return
News / Online
Trip.com Group takes advantage of domestic travel return
By Kevin May | September 24, 2021
Executive chairman James Liang says the Chinese domestic travel market has been encouraging for the company and it sees great potential in international markets. Read More
google-sustainability-things-to-do
News / Online
Google launches sustainability initiatives, confirms "Things to Do" changes
By Mitra Sorrells | September 22, 2021
Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More
travel-building-loyalty-salesforce
From Our Partners / Online
Building loyalty into your travel brand
By Marisa Garcia | September 22, 2021
As travel recovers from the COVID-19 pandemic, travel brands need to re-examine the effectiveness of their loyalty programs in encouraging return visits and building a positive brand image. Read More