Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Online

Majority of travelers prefer flexible booking

By Phocuswright Research | October 13, 2021

Several behaviors, preferences and expectations shifted in the age of COVID, as travelers had to acclimate to travel in the most unusual state of the world. Read More

Interview / Online

Sounding Off: Everything Airbnb does becomes mainstream

By PhocusWire | October 8, 2021

In bringing alternative experiences into the mainstream, Airbnb has seamlessly made them accessible to all - a concept that the fragmented tours and activities industry has grappled with for years. Read More

News / Online

WATCH: Digital travel revenues look upward as recovery begins

By PhocusWire | October 8, 2021

It's not a full-blown recovery across the industry just yet - but the uptick in revenues in the second quarter for publicly listed digital travel providers was substantial. Read More

Opinion / Distribution

Airbnb’s limited foray into experiences helps everyone else

By Yiannis Maglaras - Ticknovate | October 6, 2021

Airbnb may have given the industry the jolt it needed to compete in today’s market, with new platforms and sales channels, but field is wide open for other travel businesses to take advantage Read More

From Our Partners / Distribution

Holiday travel is happening: Here's what marketers need to know

By Google | October 6, 2021

While consumers remain cautious, the industry is in a better place than it was a year ago, and travel marketers have much to look forward to as vaccination rates climb and travelers emerge from... Read More

Interview / Technology

Sounding Off: Some are moving beyond lip service with autonomous services

By PhocusWire | October 1, 2021

Robotaxis are one thing, but how the world of autonomous vehicles can be used to enhance experiences in other areas of the industry is perhaps where the excitement of opportunity truly comes. Read More

News / Online

The Phocuswright Conference 2021 - a program for a new era

By PhocusWire | October 1, 2021

Now is travel’s renaissance as it wakens to greater energy and bright possibilities – a time to engage with colleagues, customers and partners with fresh perspective. Read More

News / Technology

VIDEO: Using travel payments to gain loyalty and increase conversions

By PhocusWire | October 1, 2021

Refunds and chargebacks have exploded during the pandemic, causing cash flow challenges for online travel intermediaries. Read More

News / Online

Rebuilding growth a priority, so is reviving Southeast Asia's pre-pandemic dynamism

By Phocuswright Research | September 29, 2021

Mirroring developments throughout the Asia Pacific region, innovation in digital technology will boost the travel recovery in Southeast Asia, particularly among younger demographics. Read More

Opinion / Online

Do online travel agencies suffer from brand blindness?

By Chris Torres - Tourism Marketing Agency | September 27, 2021

To grow a successful brand, online travel agencies need to refocus how they brand and market their services. Read More

News / Online

Trip.com Group takes advantage of domestic travel return

By Kevin May | September 24, 2021

Executive chairman James Liang says the Chinese domestic travel market has been encouraging for the company and it sees great potential in international markets. Read More

News / Online

Google launches sustainability initiatives, confirms "Things to Do" changes

By Mitra Sorrells | September 22, 2021

Google, in addition to adding "eco-certified" badges to hotels and joining the Travalyst coalition, has confirmed updates to its search and booking functions for tours and activities. Read More

From Our Partners / Online

Building loyalty into your travel brand

By Marisa Garcia | September 22, 2021

As travel recovers from the COVID-19 pandemic, travel brands need to re-examine the effectiveness of their loyalty programs in encouraging return visits and building a positive brand image. Read More

News / Online

VIDEO: New audiences and where to spend your travel marketing budget

By PhocusWire | September 21, 2021

Phocuswright managing director Pete Comeau discussed a range of marketing-related issues with Michael Shafrir, industry manager at Facebook, during the recent TravelTech Show 2021 online... Read More

News / Online

Big Asia Pacific travel market developments to know

By Phocuswright Research | September 20, 2021

The road to recovery is long and varies by market, especially as the more contagious Delta variant of the virus wreaks havoc across the region in 2021, hampering travel recovery. Read More

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