Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Tours and activities trends in 2025: Younger travelers, later bookings, AI
News / Online
Tours and activities trends in 2025: Younger travelers, later bookings, AI
By Morgan Hines | August 15, 2025
Industry leaders opened up about 2025 tours and activities trends during a studio interview at Phocuswright Europe. Read More
Keys to converting travel insights to impact
From Our Partners / Online
Keys to converting travel insights to impact
By PhocusWire | August 12, 2025
Zartico chief operating officer Nicole Brownell and co-founder and chief innovation officer Jay Kinghorn explore how destinations and resorts can use data science to close the loop between marketing... Read More
Startup Stage: Tickadoo wants to reinvent how travelers discover experiences
Interview / Startups
Startup Stage: Tickadoo wants to reinvent how travelers discover experiences
By Abby Crotty | August 12, 2025
Tickadoo uses AI to present travelers with experience recommendations based on their preferences. Read More
How has AI changed travel investors’ mindset?
News / Startups
How has AI changed travel investors’ mindset?
By Morgan Hines | August 12, 2025
A subtle chaos is coloring the funding environment as investors separate the AI winners from the hopefuls. Read More
CEO Spotlight: Mike Putman of Custom Travel Solutions
Interview / Online
CEO Spotlight: Mike Putman of Custom Travel Solutions
By Linda Fox | August 11, 2025
Mike Putman discusses how he built up CTS, having previously created an international travel club with 800,000 members and seeing an opportunity to replicate its success. Read More
Viator sees revenue and booking volume gains in Q2 2025
News / Online
Viator sees revenue and booking volume gains in Q2 2025
By Linda Fox | August 7, 2025
Tripadvisor Group revenue, which includes Viator, brand Tripadvisor and theFork, increased 7% year over year to $529 million while net income was $36 million. Read More
Airbnb reports high customer satisfaction with Services, Experiences
News / Online
Airbnb reports high customer satisfaction with Services, Experiences
By Abby Crotty | August 6, 2025
The short-term rental giant said the response has been “overwhelmingly positive,” with experiences and services receiving higher ratings than homes. Read More
TourRadar unveils $1M fund to reward travelers and creators for content
News / Online
TourRadar unveils $1M fund to reward travelers and creators for content
By Linda Fox | August 6, 2025
The RISE fund follows the launch of TourRadar Moments, an in-app feature that enables trips to be booked from content uploaded by travelers and creators. Read More
PhocusWire's weekly travel tech news briefs: Casago, GuideGeek, Booking.com and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Casago, GuideGeek, Booking.com and more...
By PhocusWire | August 1, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
How micro-moments can identify hidden patterns in traveler behavior
From Our Partners / Online
How micro-moments can identify hidden patterns in traveler behavior
By PhocusWire | July 29, 2025
Learn how Zartico helps destinations translate signals into strategy and moments into measurable results.   Read More
European acquisition revives Space Perspective's space tourism ambitions
News / Online
European acquisition revives Space Perspective's space tourism ambitions
By Brinley Hineman - Travel Weekly | July 25, 2025
Space Perspective appeared to cease operations earlier this year, but now the company seems to be back on track to eventual operation after being acquired. Read More
MakeMyTrip launches experiences booking platform, reports revenue and gross bookings increases
News / Online
MakeMyTrip launches experiences booking platform, reports revenue and gross bookings increases
By Abby Crotty | July 24, 2025
The India-based OTA launched its new tours and activities booking platform, also reporting positive results from the first fiscal quarter of 2026. Read More
Why are travel companies hesistant to sell ancillaries?
News / Online
Why are travel companies hesistant to sell ancillaries?
By Morgan Hines | July 24, 2025
While the ancillary market is lucrative, travel companies still face roadblocks when trying to incorporate extras into their sales model. Read More
All eyes on ground and sea transportation
From Our Partners / Distribution
All eyes on ground and sea transportation
By Noam Toister - Travelier | July 22, 2025
Travelier co-founder and CEO Noam Toister says the coveted connected trip won't happen until intercity buses, rail and ferries are as easily integrated into the itinerary as the flight and... Read More
Travel Curious acquires Redeam to offer more services to experience providers
News / Technology
Travel Curious acquires Redeam to offer more services to experience providers
By Linda Fox | July 17, 2025
Travel Curious will integrate Redeam's technology and partner ecosystem into its platform, enabling it to offer more services to experience providers and make it easier for the travel industry to sell... Read More
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