Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

Brian Chesky on his mission to transform Airbnb into an ‘everything’ platform
News / Online
Brian Chesky on his mission to transform Airbnb into an ‘everything’ platform
By Morgan Hines | September 12, 2025
Airbnb is looking at AI, community building and additional offerings, including creating a “host ecosystem” to monetize services for hosts. Read More
Travel tech flashback: What made headlines in 2024?
News / Technology
Travel tech flashback: What made headlines in 2024?
By Morgan Hines | September 10, 2025
The travel industry was enamored with artificial intelligence (AI) in 2024, with the topic repeatedly making waves. Read More
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
From Our Partners / Online
Precision and predictability for travel marketing: Essential visitor intelligence to drive growth
By Zartico | September 9, 2025
 In partnership with Zartico, this video series explores the latest trends and delivers practical insights to help travel marketing executives protect market share, stay relevant and prepare for... Read More
Using travel marketing intelligence to multiply ROI
From Our Partners / Online
Using travel marketing intelligence to multiply ROI
By PhocusWire | September 9, 2025
In the final installment in Zartico’s video series, co-founder and chief innovation officer Jay Kinghorn outlines the core challenges of trying connect online ad activity with offline visitation. Read More
Understory lands €12M to help experience providers automate their businesses
News / Technology
Understory lands €12M to help experience providers automate their businesses
By Linda Fox | September 8, 2025
The company, formerly called Holdbar, will use the investment to expand in the experiences market as well as for product development. Read More
Startup Stage: StayNow wants to simplify trip planning
Interview / Startups
Startup Stage: StayNow wants to simplify trip planning
By Abby Crotty | September 8, 2025
StayNow uses AI to help simplify the trip planning process for travelers. Read More
Airbnb seems set up for hotel expansion, competition with OTAs
News / Online
Airbnb seems set up for hotel expansion, competition with OTAs
By Morgan Hines | September 4, 2025
The short-term rental giant may be gearing up to take on OTAs, but its recent fee structure shift may negatively impact its hosts. Read More
Trip.com Group unveils AI trip planner
News / Online
Trip.com Group unveils AI trip planner
By Linda Fox | August 28, 2025
During the company's Q2 2025 earnings call, chairman James Liang said AI remains central to strategy, adding that OTAs are "uniquely positioned" to lead the development of travel-focused AI. Read More
Have TikTok and Booking.com just ‘nuked’ the travel funnel?
News / Distribution
Have TikTok and Booking.com just ‘nuked’ the travel funnel?
By Morgan Hines | August 28, 2025
Select U.S. users can now book hotel rooms through Booking.com directly on TikTok—and the platform has also launched TikTokGO for creators to earn travel commissions. Read More
How marketers are fusing data science with real traveler behavior
From Our Partners / Online
How marketers are fusing data science with real traveler behavior
By PhocusWire | August 26, 2025
Zartico executives explore how travel marketers can use data science to close the loop between marketing investment and real-world revenue. Read More
Travel Tech Flashback: What made headlines in 2020?
News / Online
Travel Tech Flashback: What made headlines in 2020?
By Abby Crotty | August 26, 2025
As part of our Travel Tech Flashback series, we took a look at 2020, otherwise known as the year that changed travel forever. Read More
Way expands Hyatt ancillary, loyalty partnership
News / Online
Way expands Hyatt ancillary, loyalty partnership
By Morgan Hines | August 25, 2025
Way’s platform and APIs will be integrated into Hyatt’s digital ecosystem, allowing for end-to-end merchandising and marketing. Read More
Google expands AI Mode to 180 new countries and territories, adds features
News / Technology
Google expands AI Mode to 180 new countries and territories, adds features
By Abby Crotty | August 22, 2025
One of the new features include enhanced options for finding restaurant reservations, local appointments and event tickets. Read More
PhocusWire's weekly travel tech news briefs: Agoda, Sabre, Travelport and more...
News / Technology
PhocusWire's weekly travel tech news briefs: Agoda, Sabre, Travelport and more...
By PhocusWire | August 22, 2025
Keep up with all the latest people, partner and product news from around the global travel industry. Read More
How much opportunity is there for STR ancillaries? Experts weigh in
News / Online
How much opportunity is there for STR ancillaries? Experts weigh in
By Morgan Hines | August 22, 2025
Executives from Safely and Interhome highlighted the lucrative potential of ancillaries for STRs during a studio interview at Phocuswright Europe. Read More
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