Tours & Activities

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PhocusWire's in-depth coverage of the tours, activities and activities sector is produced in partnership with Arival, the essential resource for the in-destination experiences industry.

News / Distribution

Travel has faced a turbulent H1 but leaders remain optimistic

By Linda Fox | August 21, 2025

While demand was down in certain regions of the world, travel companies are often quick to pivot to other destinations and product to compensate. Read More

News / Technology

Way drives experiences for Alaska Air Group loyalty program

By Linda Fox | August 20, 2025

Way's platform, which is based on open APIs, has been integrated into Alaska Air Group’s digital ecosystem so that loyalty program members get real-time availability and instant bookings. Read More

From Our Partners / Technology

Get real: The power of combining AI with authentic intelligence

By Chris Hemmeter - Thayer Investment Partners | August 19, 2025

Chris Hemmeter from Thayer Investment Partners outlines his thoughts on the importance of balancing AI with the core tenets of authentic hospitality. Read More

Interview / Startups

Startup Stage: Aloja wants to help tour and activity operators boost earnings

By Abby Crotty | August 19, 2025

Aloja was founded by CEO Daniel Pino and chief technology officer Daniel Cabra, the team behind TourOpp, which was acquired by RocketRez in 2022. Read More

News / Online

Travel Tech Flashback: What made headlines in 2018?

By Linda Fox | August 19, 2025

Take a look back at some of the headlines in the travel industry from 2018. Do they any bearing on what's happening now? Read More

From Our Partners / Online

Decoding online shopping: Travel and hospitality consumer trends for 2025

By AB Tasty | August 18, 2025

Find out where consumers get inspiration for new travel plans, what leads them to abandon their cart or booking, what types of AI tools can make the online experience easier and more. Read More

News / Online

Tours and activities trends in 2025: Younger travelers, later bookings, AI

By Morgan Hines | August 15, 2025

Industry leaders opened up about 2025 tours and activities trends during a studio interview at Phocuswright Europe. Read More

From Our Partners / Online

Keys to converting travel insights to impact

By PhocusWire | August 12, 2025

Zartico chief operating officer Nicole Brownell and co-founder and chief innovation officer Jay Kinghorn explore how destinations and resorts can use data science to close the loop between marketing... Read More

Interview / Startups

Startup Stage: Tickadoo wants to reinvent how travelers discover experiences

By Abby Crotty | August 12, 2025

Tickadoo uses AI to present travelers with experience recommendations based on their preferences. Read More

News / Startups

How has AI changed travel investors’ mindset?

By Morgan Hines | August 12, 2025

A subtle chaos is coloring the funding environment as investors separate the AI winners from the hopefuls. Read More

Interview / Online

CEO Spotlight: Mike Putman of Custom Travel Solutions

By Linda Fox | August 11, 2025

Mike Putman discusses how he built up CTS, having previously created an international travel club with 800,000 members and seeing an opportunity to replicate its success. Read More

News / Online

Viator sees revenue and booking volume gains in Q2 2025

By Linda Fox | August 7, 2025

Tripadvisor Group revenue, which includes Viator, brand Tripadvisor and theFork, increased 7% year over year to $529 million while net income was $36 million. Read More

News / Online

Airbnb reports high customer satisfaction with Services, Experiences

By Abby Crotty | August 6, 2025

The short-term rental giant said the response has been “overwhelmingly positive,” with experiences and services receiving higher ratings than homes. Read More

News / Online

TourRadar unveils $1M fund to reward travelers and creators for content

By Linda Fox | August 6, 2025

The RISE fund follows the launch of TourRadar Moments, an in-app feature that enables trips to be booked from content uploaded by travelers and creators. Read More