The launch of startup of the moment, Room 77, has triggered varying levels of gushing praise and scepticism.
Startuppers and investors in San Francisco last week, inevitably, fell into the former camp. Those in the industry familiar with the complicated way in which hotel inventory is distributed are wary of the difficulties attached with such an idea.
With a diagram chart to demonstrate, one question arises over yield management and occupancy on the Room 77 model.
NB: Editor's note - this is the first of a new series where the Tnooz team and readers pose a question via video, with the intention of engaging our audience and those at the centre of an issue into a debate. Send your clips or ideas to Tnooz in the usual way.