[video_popup width="805" height="454" video_link="https://www.youtube.com/watch?v=tNxYPAm1zpY" video_image_link="https://www.tnooz.com/wp-content/uploads/2014/04/tigerair-infrequent-flyer.png"]
Asia-Pacific carrier Tigerair has launched an online club called Infrequent Flyers, created to encourage Aussies back into the air.
The club, part of a customer relationship management (CRM) platform, is for Australians who don't take a flight often, but still presumably want to know the latest deals and other rewards/surprises for flying Tigerair.
The airline gives AUS $100 voucher for the first 5,000 infrequent flyer members, and promises to roll out more rewards to members.
The airline is leaving no stone unturned for the marketing campaign, with activity on YouTube and paid media channels, social media, and airport advertising to drive traffic to the Infrequent Flyers website.
The fun part of this campaign comes in via its various tongue-in-cheek videos that the airline has uploaded in its official YouTube channel.
There are 18 membership levels, but users are free to chose the level they want, but weirdly they have to print the membership card at their own expense.
Head of communications for Tigerair Australia, Vanessa Regan, says:
"Looking further ahead the Infrequent Flyer Club provides Tigerair with a platform to constantly engage with Australians in a brand new way by bringing a sense of humour to the brand whilst reinforcing Tigerair as the challenger brand within the Australian domestic market."
In the first two days of the campaign, a total of 10,000 users have signed up for the Club. Tigerair worked with McCann Melbourne creative agency to execute this campaign.
When asked Regan whether this Infrequent Flyers club is for real or its just a fun campaign, she says:
"We acknowledge that there are many Australians who don’t fly as often as they would like but still want to be part of a scheme that offers regular updates on great travel deals as well as surprises and rewards without having to spend certain amounts to qualify.
"We wanted to create a club that on one side is a bit of fun but on the flip side offers some tangible travel benefits.
"Many Tigerair passengers are first time flyers or haven’t flown by air for a while and are therefore 'infrequent flyers'. This campaign is a fun way to engage our customers with our brand which enables Australians opportunities to travel by air, more often, for less."