Metasearch engine Kayak clearly sees its new TV ads as a pretty big step for the company, as Tnooz outlined last week.
So much so that CEO Steve Hafner felt sufficiently moved to comment on our original post, albeit reminding people when the ad is first being aired.
Anyway, those without any interest in the NFL in the US (ie - the rest of the world) can see what all the fuss is about.
Both the 30-second and 15-second spots are mildly amusing, although the first took a second take by this European before understanding the Cancun angle.
httpv://www.youtube.com/watch?v=9RFoEn5EYJw
httpv://www.youtube.com/watch?v=vcNT66en3EY