One of the highest honors in the advertising business is to have your work be showcased in one of AdWeek's annual top-ten lists. The only travel company to make it into this year's top ten is the Norwegian carrier Widerøe Airlines.
AdWeek praised the 50-second spot, which was created by Oslo's McCann agency, in the following way:
"This sublime ad for a regional Norwegian airline will take you places. It has gorgeous scenery, fantastic acting, a tantalizingly slow build and enchanted payoff."
Aimed at the Norwegian domestic market, it became a global viral hit, with a half a million hits on YouTube within a few weeks.
Take a look:
Before this, McCann members Stein Simonsen and Torstein Greni created a well-received digital campaign for VisitDenmark.