Congratulations (or, we should say, félicitations ) to Air France for having created an advertisement that has been more popular than any other video from any other travel company so far in 2015, according to Google.
A review of YouTube clips by Think with Google, the search giant's market research arm, finds that Air France's promotional video "France is in the Air" was the most popular video created by a travel brand and shared online so far in 2015.
More than 50 million people have viewed the video on YouTube. The ad was also broadcast in France, the United States, Brazil, Japan, China, and Italy on TV, in cinemas, and on social networks like Vine.
The advertisement was made by Paris-based creative agency BETC.
The ad was directed by the duo “We are from LA” and features a remix of Glass Candy’s Warm in the Winter as a soundtrack.
Also in March, Air France tapped BETC to choreograph its whimsical inflight safety video, using the same visual aesthetic.
THE REST OF THE TOP FIVE
Here are the other top travel videos by marketing brands in 2015, according to Think with Google's new Travel Dashboard tool for marketers.
The second top video is Boeing Prepares the 787-9 Dreamliner for the 2015 Paris Air Show, with more than 12 million views.
The third top video is Turkish Airlines Fly Africa!, with nearly 9 million viewers.
The fourth top video, according to Google, is Legoland Hotel's Grand Opening in Florida, which featured a "dragon scare cam."
The fifth top video of 2015 so far is for Disneyland 60th Anniversary, called "Forever Young," and launched this past May:
FROM MARCH 2015: C’est plus chic: New Air France video reminds flyers that they are, in fact, not this glamorous