MARKETING: Aah, bless them Millennials - the generation that travel brands are desperate to reach and cultivate into the high-spending consumers of tomorrow. Whilst many of them will indeed become the mainstay of revenue for countless brands in the years to come, their behaviour, desires and acceptance of traditional marketing avenues are apparently completely different to those who have come before. Read more on 8MS.
You often read articles that say Millennials are lazy and want stuff for nothing, but that they are also a golden opportunity.
Then you read another article saying Millennials understand the business world a lot more than we did when we were their age, and they are ready to graft and put a marker down for the efforts of their age group.
Regardless of which notion you believe, one thing is for sure – brands are taking Millennial marketing very seriously indeed.
Read more on 8MS
NB: Millennials beach image via Shutterstock.