Global rock stars aren't normally attracted to the technology that powers activities and events technology - unless you're The Edge from U2.
He is one of a number of financial backers of Coras, a new platform for connecting suppliers of activities and events in destinations to intermediaries.
The guitarist is joined Hambro Perks, Elkstone Capital and angel Dave Burke in the round led by Atlantic Bridge University Fund.
The Ireland-based company claims it will "transform the ticketing industry by connectinh tickets to customers in a new way".
"Coras will move the industry from a static distribution model (where customers are forced to go to a limited number of websites) to a responsive model that matches consumers’ changing lifestyles."
It wants to break what it claims is a strangehold on the way tickets are sold by the control of "a handful of distributors".
CEO Mark LcLaughlin says:
"We believe that ticketing will no longer solely be the domain of traditional ticket agents, but will broaden to encompass other market leading brands, and we are looking forward to driving that transformation.
"If you’re a supplier such as a theatre, promoter, museum or sports team that wants to sell tickets through an increased distribution network or a distributor that wants to sell tickets with your core product or service, please get in touch as we would be excited to work with you.”
NB:The Edge image by Anton Corbijn via U2 website.