Clearly what kind of technology is available on cruise ships is becoming a significant marketing play for companies when trying to sell a trip.
Royal Caribbean, for example, has recently created and posted a video on the website for its flagship Allure of the Seas, detailing all the various gadgets and tech available for passengers.
Get beyond the puff and some of the tech-led passenger services are actually rather good - a sign of how in-resort services in other travel products may develop.