A new report, produced by Tnooz in association with Boxever, concludes that travel firms have no excuse not to start working on personalization strategies.
A Brief History of Personalization - Past Present and Future looks into the business and technological environments which have led to personalization being one of the major talking points for travel suppliers, technology providers and travellers themselves.
The report includes a look at:
- when and how personalization and segmentation became part of the e-commerce vernacular
- a meta-analysis of some third-party research
- an exclusive case study of Lastminute.com group's approach to personalization
- a look at some studies around the "personalization vs privacy" debate.
It is available, free of charge, as a PDF ebook by registering here:
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The eBook has been created by Tnooz in association with Boxever as part of Tnooz's sponsored content initiative.
NB: Travel personalization image via Shutterstock