TRX, the data-reporting and reservations' processing firm, says it's come up with a way to go to market with more frequent releases of its RESX corporate-booking tool.
TRX has issued three "major product releases" for RESX so far in 2010, and attributes some of the accelerated rollouts to a Team Software Process, which is a means to integrate a team approach to software-intensive projects.
TRX, which has been facing financial woes as its largest customer, Expedia, phases out some TRX work, also says that a new system introduced in 2009 for eliciting customer feedback, has positively impacted RESX's new releases.
TRX says the new feature development process places customers and key user groups in certain tiers to ensure that each client segment can effectively weigh in on sought-after functionality.
"Each month the participating user groups receive direct status reports which include feature status, design previews, and stakeholder sign-off schedules." TRX states. "In addition, this group receives advance access to new features during beta release cycles."
If the process actually works in practice, it sounds a bit like interactive social media -- corporate-style.