Brazilian airline TAM has secured over half of all web traffic to airline sites in the country, analysis of the leading travel brands in May has revealed.
The carrier increased its share of the category by over 5% between April and May, giving it an overall share of almost 53%.
This market leading position puts it almost 31% market share ahead of rival carrier GOL and a 40% lead over Azul.
Most popular travel websites in Brazil for May 2013:
Agencies
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise
NB2: Rio de Janeiro image via Shutterstock.