Hotel guests usually post a review of their stay at the back of the weekend or as the working week kicks in, research has shown.
The hospitality CRM provider Ryan Solutions analysed 25,000 online reviews for US hotels over the past 12 months to see if there is a pattern against other online activity.
The company found that whilst every day of the week contributes at least 10% of the overall number of reviews, only Sunday and Monday went over the 15% mark.
Some of this makes sense - guests might be inspired (or angered by an experience) to write a review for a property shortly after they've returned from a weekend break or at the end of a weekend-to-weekend leisure trip.
Such analysis shows that hotel managers (or their chain owners) should take note that there may be a higher volume of criticism (or, indeed, praise) to respond to on those specific days.
But equally, there is an opportunity for hotels to re-engage with a former guest on those days, perhaps to solicit a review or hit with a discounted offer for a return stay, knowing that the experience is still possibly fresh.
Whilst there is no evidence in the analysis that shows the review was left immediately after a review (or a week or month later), Ryan compared the data with a previous bit of analysis looking at Facebook "check-ins" at the same hotels (10,000 of them).
There is a moderate connection between the two. But the company suggests that reviews may come from a broader market of guests, whereas check-ins are found leanings towards the social media-inspired guest who makes note of their stay over a weekend to their friends on Facebook.
"Whatever the reason, if more reviews are your goal, there may be something to be said for soliciting those reviews Monday through Friday rather than on the weekends."
NB:Hotel reviews image via PixaBay.