STARTUPS: As we have all seen over the years, travel startups will do almost anything to get the word out and raise their own profile. From large cuddly animals to big parties, anything goes when it comes to getting that all important exposure or coverage. But be warned. READ MORE on Forbes.
No massive marketing budget? Smaller companies and startups often find themselves relying on the media thought PR stunts and initiatives.
While this is no easy task for even the biggest and most polished companies, for shoestring operations, it can be absolutely daunting - especially if none of the founders have any experience dealing with the press.
Fortunately most common PR mistakes are pretty easy to avoid. So here are 10 of the most common PR mistakes that all startups should seek to avoid.
READ MORE on Forbes
NB:Laptop disaster image via Shutterstock.