After seeing its lead narrow at the top of the most popular airline websites in the US in recent months, Southwest has returned to form and pushed ahead of its rival carriers.
The airline added almost 2% market share to its tally during January, extending its lead over second placed Delta to almost 10% and 12% ahead of United.
Delta and United lost 1.25% and 0.5% respectively over the same period.
Most popular travel websites in the US for January 2013:
Agency
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data couresy of Experian Hitwise