Social Media

News / Online

Day Two of Five - How to manage a reputation online

By Viewpoints | April 13, 2010

Next up is the idea of Sanity Searches - in other words: see yourself as others do. Read More

News / Online

Twitter and Promoted Tweets, Virgin first travel company to try it out

By Kevin May | April 13, 2010

Virgin America will be one of the major consumer brands to trial the long awaited advertising platform from Twitter, known as Promoted Tweets. Read More

News / Online

Day One of Five - How to manage a reputation online

By Viewpoints | April 12, 2010

Your web shadow is what someone sees when they look for you on the internet, the combination of your personal presence on the web and what others say about you and post there. Read More

News / Online

Bangkok - when travel, social media and politics collide

By Kevin May | April 10, 2010

Interesting perfect storm occurring in the Thailand capital this weekend as the ongoing Red Shirt political protest intensifies and reaches Bangkok's backpacker community. Read More

News / Online

Why Social TV was born to be in the hotel industry

By Viewpoints | April 8, 2010

The hotel sector is beginning to emerge from the slump of recent years and many businesses are looking for new ways to attract the web and media savvy 25-45 year old. Read More

News / Online

Teletext Holidays latest to single out social media as key channel

By Kevin May | April 7, 2010

A trend for UK travel companies to announce they are taking social media seriously and appointing dedicated agencies to build a strategy continues with Teletext Holidays. Read More

News / Online

Air Asia claims social media victory, admits huge resources needed to manage

By Siew Hoon Yeoh | April 7, 2010

AirAsia charts another milestone in its efforts on the social media front when its Facebook Fan Page exceeded the 200,000-fan base last week. Read More

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Travelocity trying every conceivable channel as Roaming Gnome hits Chatroulette

By Kevin May | April 5, 2010

Travelocity company mascot, The Roaming Gnome, appears to be fronting the first push by a travel company to tap into the mind-boggingly growth and popularity of Chatroulette. Read More

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EasyJet taking social media seriously as Facebook booking engine comes a step closer

By Kevin May | April 1, 2010

Will EasyJet be the first low cost carrier to offer full booking facilities on a major social network? It appears so after confirmation that it is considering such a facility for Facebook. Read More

News / Online

Ten characteristics of the 2010 consumer - and not a mention of social media

By Kevin May | March 30, 2010

Not entirely travel-related but interesting synopsis of how consumers have changed their behaviour after the economically difficult period of 2009 into 2010, often technology-led. Read More

News / Online

FlightMemory, FlugStatistik -- Challenges of tweeting across cultures, languages

By Dennis Schaal | March 25, 2010

How do you handle Twitter when you operate websites and Twitter accounts in two languages with users spread out across two or three continents and myriad cultures? Ask FlightMemory and FlugStatistik. Read More

News / Online

Ryanair - we will not engage in social media

By Kevin May | March 25, 2010

Low-cost carrier Ryanair has put a halt to suggestions it will start reaching out to customers through social media. Read More

News / Online

Six critical issues to consider with social media in travel

By Kevin May | March 24, 2010

Interesting study by media planning and buying agency Total Media paints a good and very concise picture of how the travel sector is being affected by social media. Read More

News / Online

New website for TravelFusion, plots Twitter streams and trip scoring system

By Kevin May | March 24, 2010

Travel metasearch engine TravelFusion has relaunched its main B2C website with a number of new features and ahead of a series of other product improvements. Read More