Just as in the offline world, a modern online business etiquette is to be useful in your networks
And similiarly to a commercial brand, the best way to grow your reputation online is to earn attention by being useful.
This needn’t require a massive amount of extra work - a lot can be done by thinking about all the things you do that could be shared online, from sending an interesting link to a colleague (why not Tweet it too or bookmark it on Delicious) to preparing a presentation for a conference (why not post the on PowerPoint on SlideShare).
Simple things add value to your online networks.
Being present in them, making connections and being helpful to people around you creates all sorts of valualbe and happy coincidences, and ultimately helps you grow and enhance your reputation.
Just as in the offline world, a modern online business etiquette is to be useful in your networks.
And similiarly to a commercial brand, the best way to grow your reputation online is to earn attention by being useful.
This needn’t require a massive amount of extra work - a lot can be done by thinking about all the things you do that could be shared online, from sending an interesting link to a colleague (why not Tweet it too or bookmark it on Delicious) to preparing a presentation for a conference (why not post the on PowerPoint on SlideShare).
Simple things add value to your online networks.
Being present in them, making connections and being helpful to people around you creates all sorts of valualbe and happy coincidences, and ultimately helps you grow and enhance your reputation.
NB: This How To is written by Antony Mayfield and summarises his latest book, Me and My Web Shadow, published by A&C Black and available for £6.99 from Amazon UK.