Social Media

News / Online

Getaroom.com puts Facebook fans in video mode

By Dennis Schaal | March 15, 2010

In one fell swoop, getaroom.com figured out a way to increase viewership of its commercials, boost its Facebook fan base, increase interaction with consumers, bump up traffic on its blog and plug a... Read More

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All aboard -- Amtrak set to rail about this or that on Twitter

By Dennis Schaal | March 10, 2010

Amtrak, the federally funded rail line operating in 46 states, launched a Twitter account, @AmtrakUSA, the other day and is trying to get its social-media act together. Read More

Poll: Understanding and using social media in travel

By Kevin May | March 9, 2010

Ahead of the Tnooz-run Bloggers' Summit panel sessions at ITB, we would like to gauge opinion from readers to the following questions: Read More

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Transparency a bugaboo at pest-control conference for hotels

By Dennis Schaal | March 2, 2010

If you work for a hotel or cruise line and you are attending the Pest Management Canada 2010 conference in Ottawa starting on Thursday, chances are you won't be tweeting too much about it. Read More

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SeaWorld posts video tribute to trainer

By Dennis Schaal | February 27, 2010

As SeaWorld got ready to resume conducting its Shamu Believe shows at its three parks today, it posted a video tribute to slain trainer Dawn Brancheau on its blog. Read More

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SeaWorld silences Shamu tweets, but keeps dialogue going

By Dennis Schaal | February 26, 2010

SeaWorld has silenced Shamu as the voice of one of its Twitter accounts, but continues to engage its customers through various social-media outlets. Read More

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Lufthansa celebrates 36,000 tweets from MySkyStatus project

By Kevin May | February 24, 2010

MySkyStatus, a system developed by Lufthansa to allow passengers to send status updates to their social networks in-flight, has doubled the number of messages sent out in the space of a month. Read More

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Twitter way down list of social media sites used by budget travellers

By Kevin May | February 23, 2010

Surprising news for the digerati from a large survey by budget accommodation provider Hostelworld indicating that Facebook and YouTube lead the way in use of social media by travellers at the expense of... Read More

Top 25 travel websites with odd names

By Kevin May | February 19, 2010

Cheapflights has a canny PR campaign working behind the scenes to support the launch of its Zugu metasearch business - guess the logic behind the new name. Read More

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Consider these fax: Expedia may have already lost 'Bloody Valentine' battle

By Dennis Schaal | February 15, 2010

More than 24 hours after TechCrunch savaged Expedia over a botched booking, Expedia has uttered nothing about it on Twitter or Facebook and may already have lost the social-media battle. Read More

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Southwest quickly sizes up situation, 'Not So Silent Bob' keeps up substanial pressure

By Dennis Schaal | February 15, 2010

With controversy still swirling about Kevin Smith's removal from a Southwest Airlines flight, the director kept up the pressure after the airline published a blog post about the incident, defending its... Read More

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Social media – constant change, elusive ROI, beware of mass hysteria

By Timothy O'Neil-Dunne | February 15, 2010

Social Media has only one constant – and that is change. So how on earth do you keep up? Read More

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Silent Bob Strikes Back @SouthWestAir

By Stephen Joyce | February 13, 2010

Hot on the heels of my Winning Airline Twitter Strategies post is a story hot off the Twitter feed. Read More

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Eurostar promises smartphones for drivers and better use of social media

By Kevin May | February 12, 2010

Updated story included... Eurostar has recognised the communication screw-ups that took place during its calamitous mechanical failure before Christmas and is rolling out what it says are "major... Read More