Social Media

Will you fall for this Hotels.com mobile booking stunt? [VIDEO]

By Dennis Schaal | September 6, 2011

Hotel Tonight argues that it is the fastest hotel-booking app in the world, but Hotels.com has figuratively laid down a challenge. Read More

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Stimulus and the Moments of Truth in hotel marketing

By Viewpoints | September 6, 2011

Moment of Truth is a concept proposed by Procter and Gamble to describe a step on the purchase cycle by a customer. Read More

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SEO vs social media for finding new travellers online [INFOGRAPHIC]

By Kevin May | September 2, 2011

Interesting bit of data analysis has found the differences between how people use search engines and social media sites when looking for new products. Read More

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Four Seasons brings concierge tips to Twitter for Toronto film festival

By Dennis Schaal | September 1, 2011

You might call it the social-media mobilization of the concierge staff. Read More

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Travel agent accuses cruise lines of stealing data, adds people to Facebook group without permission

By Kevin May | August 31, 2011

Curious little tale kicking about for almost a week, after a UK-based travel agency boss created a Facebook group to start a campaign against cruise operators. Read More

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Five ways to engage hotel guests on Twitter

By Viewpoints | August 31, 2011

eMarketer estimates that Facebook growth will come to a screeching halt at only 13% this year after about 40% growth in 2010 and over 90% in 2009. Read More

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Silver surfers click on Facebook ads, Gen-Y hits Like button

By Linda Fox | August 31, 2011

The science of who to target and how via online advertising is becoming more exact on an almost daily basis. Read More

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Live My Journey connects travellers with locals through social trip planner

By Kevin May | August 31, 2011

TLabs Showcase on travel startups featuring US-based Live My Journey, a social media-led planning service connecting travellers and locals. Read More

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American Airlines uses 5 channels for mobile sweepstakes submissions

By Dennis Schaal | August 30, 2011

Social media contests are evolving as American Airlines attests to in the way it is taking submissions for its new Get Mobile, Get Moving sweepstakes. Read More

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Facebook kills Deals product test after eight months

By Kevin May | August 30, 2011

Even the mighty Facebook is not afraid to quit when something hasn't turned out as expected - and thus the social network has axed Facebook Deals. Read More

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BA seeking Perfect Days via Facebook app

By Linda Fox | August 30, 2011

British Airways tinkering on Facebook with launch of Perfect Days app. Read More

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Qantas sorry after black face storm on Twitter

By Kevin May | August 30, 2011

Qantas has apologised after a Twitter competition saw the airline post pictures of the winners posing with black face paint and afro wigs. Read More

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iStopOver to offer Daily Deals -- on booking fees

By Dennis Schaal | August 29, 2011

Peer to peer accommodation specialist iStopOver isn't going full-throttle into flash sales, but will begin offering Daily Deals with a twist. Read More

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Google, Facebook and TripAdvisor on what is next for travel

By Viewpoints | August 26, 2011

Some might argue it's been a year characterised by game-changing startups, disruptive trends, big investments and leaps in both travel technology and consumer behaviour. Read More