Social Media

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How a tourism board made its visitor centre look and feel like an Apple Store

By Kevin May | January 30, 2012

Remember the days when often a city's tourist centre had a few dusty leaflets, outdated maps on the walls and staff that looked bored rigid by the entire experience? Read More

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Alaska Airlines jettisons prayer cards -- Whoopi has a View but Jenn does not understand it

By Dennis Schaal | January 27, 2012

In a form of travel non-distribution, Alaska Airlines says starting next month it will discontinue its decades-old practice of handing out prayer cards to passengers along with in-flight meals. Read More

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MySwitzerland social media video - funny, very clever, but does it boost visitor numbers?

By Kevin May | January 27, 2012

Tourism Queensland discovered that it takes more than the gushing of the advertising industry to ensure a high profile marketing campaign was actually worthwhile. Read More

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eDreams looks to social media to change fate of lesser known destinations

By Linda Fox | January 27, 2012

eDreams has kicked off a social media campaign in a bid to improve the tourism economy for five destinations starting with Madagascar Read More

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Reputation management firm Olery seals $1m funding for further expansion

By Linda Fox | January 26, 2012

Amsterdam-based reputation management company Olery plans to use $1 million it has secured in funding for further expansion across Europe, Asia Pacific, US and Middle East Read More

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Kids today, travellers of the future and how they consume media now

By Linda Fox | January 26, 2012

For any travel company pondering mobile as a distribution channel or whether to invest in social media, the following research will make compelling reading Read More

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Senator Rand Paul refuses patdown and misses flight

By Dennis Schaal | January 23, 2012

US Senator Rand Paul caused a stir today when his dad, Republican presidential candidate Ron Paul, tweeted that his son had been detained by the US Transportation and Security Administration. Read More

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How rich visuals generate more travel bookings

By Viewpoints | January 23, 2012

It’s hard to find any business better suited for the internet than travel and hospitality. Read More

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Kuoni taps into social for trend report, unveils plans for digital

By Linda Fox | January 20, 2012

Long-haul specialist Kuoni decided to include the wisdom of its social fan-base for the first time in its Travel Trends Report 2012. Read More

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STA and Gap Daemon team up for gap travel push

By Linda Fox | January 16, 2012

Youth travel specialist STA has joined forces with social network Gap Daemon in a deal designed to help both companies tap into the gap travel market. Read More

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Where are travel brands concentrating their efforts in social media? [INFOGRAPHIC]

By Kevin May | January 13, 2012

Simplifyling spent some analysing the data from a recent EyeforTravel report understand how travel companies are approaching social media in 2012. Read More

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Did Foursquare just kill a bunch of trip planning startups?

By Alex Kremer | January 13, 2012

Foursquare this week launched its Explore feature on the web, an effort termed as: "Personalized search for the real world." Read More

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The social web for hotels in 2012 - high-level marketing trends [Part 3 of 3]

By Josiah Mackenzie | January 13, 2012

In the first article in this series, we looked at general trends on the social web, the second article talked about trends with reviews and consumer-generated content. Read More

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Why travel brands should ignore the HATERs and move the MEHs to LOVE ITs

By Viewpoints | January 12, 2012

I don’t know any tourism business with more polarized TripAdvisor reviews than Swarovski Crystal Worlds in Austria. Read More

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How airlines use Twitter - December 2011 [INFOGRAPHIC]

By Kevin May | January 12, 2012

Slight decline in the number of tweets mentioning the most popular airlines on Twitter, back to the 46,000 level achieved by the top three airlines in October 2011. Read More

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