Amsterdam-based reputation management company Olery plans to use $1 million it has secured in funding for further expansion across Europe, Asia Pacific, US and Middle East.
The funds, which have come from an undisclosed source, will also be diverted to new and existing product development and Olery plans to unveil a new product at ITB in Berlin in March.
The company specialises in tools which monitor social media presence and what is being said online and engaging with customers.
The technology can also benchmark performance against rival businesses in the leisure and hospitality sector.
Olery was founded in 2010 and customers include InterContinental Hotels, Best Western and Dorint.