After weeks of coverage and commentary in national and international press KLM has unveiled its promised Meet & Seat service enabling passengers to link their Facebook and LinkedIn profile to their flight booking.
The Dutch carrier is claiming to be the first airline to integrate social networking within the regular flight process.
KLM says it is trying to give travellers a more 'inspirational journey' with the service enabling them to see who is on the flight, perhaps meet for a coffee beforehand, select seats next to each other or share a taxi at the other end.
Meet & Seat is available under the 'Manage My booking' function on the website and is only open to users who have linked their social media accounts to their flight.
Users can also choose what information from their social networks they wish to share with others on the flight.
Meet & Seat is available on intercontinental flights beginning with a pilot from Amsterdam to San Francisco, New York and Sao Paulo. The plan is to extend it to other intercontinental destinations shortly.