Social Media

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How social media came to the fore in the European ash crisis

By Kevin May | April 19, 2010

If the US presidential election of 2008 was the first occasion that social media played a major role in politics, then perhaps the ash drama of 2010 will be the most significant so far in travel. Read More

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Day Five of Five - How to manage a reputation online

By Viewpoints | April 16, 2010

Just as in the offline world, a modern online business etiquette is to be useful in your networks. Read More

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Frommers launches travel assistance app for iPhone and iPad

By Kevin May | April 15, 2010

Travel content provider Frommers is the latest travel firm to launch a series of apps for the iPhone and iPad devices by Apple. Read More

Day Four of Five - How to manage a reputation online

By Viewpoints | April 15, 2010

A sage piece of advice is to understand which side of the private-public line you stand. Read More

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Day Three of Five - How to manage a reputation online

By Viewpoints | April 14, 2010

A critical point to consider is being the best AND first port of call on the web. Read More

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Day Two of Five - How to manage a reputation online

By Viewpoints | April 13, 2010

Next up is the idea of Sanity Searches - in other words: see yourself as others do. Read More

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Twitter and Promoted Tweets, Virgin first travel company to try it out

By Kevin May | April 13, 2010

Virgin America will be one of the major consumer brands to trial the long awaited advertising platform from Twitter, known as Promoted Tweets. Read More

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Day One of Five - How to manage a reputation online

By Viewpoints | April 12, 2010

Your web shadow is what someone sees when they look for you on the internet, the combination of your personal presence on the web and what others say about you and post there. Read More

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Bangkok - when travel, social media and politics collide

By Kevin May | April 10, 2010

Interesting perfect storm occurring in the Thailand capital this weekend as the ongoing Red Shirt political protest intensifies and reaches Bangkok's backpacker community. Read More

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Why Social TV was born to be in the hotel industry

By Viewpoints | April 8, 2010

The hotel sector is beginning to emerge from the slump of recent years and many businesses are looking for new ways to attract the web and media savvy 25-45 year old. Read More

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Teletext Holidays latest to single out social media as key channel

By Kevin May | April 7, 2010

A trend for UK travel companies to announce they are taking social media seriously and appointing dedicated agencies to build a strategy continues with Teletext Holidays. Read More

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Air Asia claims social media victory, admits huge resources needed to manage

By Siew Hoon Yeoh | April 7, 2010

AirAsia charts another milestone in its efforts on the social media front when its Facebook Fan Page exceeded the 200,000-fan base last week. Read More

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Travelocity trying every conceivable channel as Roaming Gnome hits Chatroulette

By Kevin May | April 5, 2010

Travelocity company mascot, The Roaming Gnome, appears to be fronting the first push by a travel company to tap into the mind-boggingly growth and popularity of Chatroulette. Read More

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EasyJet taking social media seriously as Facebook booking engine comes a step closer

By Kevin May | April 1, 2010

Will EasyJet be the first low cost carrier to offer full booking facilities on a major social network? It appears so after confirmation that it is considering such a facility for Facebook. Read More

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Ten characteristics of the 2010 consumer - and not a mention of social media

By Kevin May | March 30, 2010

Not entirely travel-related but interesting synopsis of how consumers have changed their behaviour after the economically difficult period of 2009 into 2010, often technology-led. Read More

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