Social Media

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Journeyful aims to liberate hotels from OTA bondage with social transactions

By Sean O'Neil | October 29, 2012

The startup thinks it can help a hotel win back more than 10% of direct channel business by tapping into the popularity of social networks. Read More

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Activities, social graph and the weather combined in new Facebook service

By Kevin May | October 29, 2012

Interesting fusion of attractions, weather information and social media put together in the UK, aimed at making it easier to discover new things to do whilst keeping an eye on the dreaded British... Read More

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Alitalia wanted to enjoy its biggest promotion ever, found itself on the end of a Facebook calamity

By Kevin May | October 29, 2012

Such good intentions from Italian carrier Alitalia when launching what it now says would've been its most wide-ranging promo ever - but ended up licking its wounds following technical issues with a... Read More

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Air Canada gets social media boost after helping to rescue a stranded sailor

By Sean O'Neil | October 26, 2012

It may be the heartwarming airline story of the year. Read More

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In a rare departure, airlines trump other companies in customer service via Facebook [INFOGRAPHIC]

By Sean O'Neil | October 23, 2012

An analysis finds that airlines addressed 69% of customer comments on airline Facebook pages, a higher rate than for any other industry sector. Read More

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Friends and family most influential for hotel, TripAdvisor catches up but apparently social media nowhere

By Kevin May | October 22, 2012

Hotel guests still rely heavily on recommendations from friends and family, but the impact of social media channels such as Facebook and Twitter is negligible. Read More

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Lowcostholidays scores a social media coup, while Thomas Cook scrambles to respond

By Sean O'Neil | October 17, 2012

Going viral on the Internet today is an amusing story in which Lowcostholidays stuck a little dagger in Thomas Cook UK and earned a lot of goodwill. Read More

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Airports plan social media spending boost [INFOGRAPHIC]

By Linda Fox | October 17, 2012

Following on from its studies into airlines' social media activity, Simpliflying has produced some research on airports and their plans for investment in the channel Read More

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Is this how Facebook fan pages work - beg then hurl abuse to get likes?

By Kevin May | October 15, 2012

Twitter and the comment sections of websites are well known for their so-called trolls - a not-so-cute term for those that use a public forum to attack or berate individuals or organisations. Read More

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What is Facebook at one billion users? It is more relevant to travel than ever [INFOGRAPHIC]

By Kevin May | October 10, 2012

Put aside the ROI of advertising on it and questions over how to perfect a social media strategy, Facebook at one billion users is an absolute beast of a platform when it comes to the numbers. Read More

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With help from BuzzFeed, Expedia gay marriage video goes (officially) viral

By Kevin May | October 10, 2012

What constitutes a successful social media campaign? Indeed, when is something that PRs and marketing types claim is "viral" ACTUALLY viral? Read More

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Privacy protection and data use still big concerns in social seating game [INFOGRAPHIC]

By Linda Fox | October 8, 2012

Social seating start-up SeatID ran a survey in August and September on travellers' attitudes to finding a buddy to sit next to while you fly Read More

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Cuddly interactive puppet to help KLM with difficult topics

By Linda Fox | October 5, 2012

The airline that bought us Meet and Seat is now hoping to engage its community with a cute character called Flynt. Read More

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Stop talking and now do something about it - SoLoMo is a commercial win-win-win for travel

By Viewpoints | October 5, 2012

The impact of SoLoMo (SOcial, LOcal, MObile) on hotel marketing - many points can be extended to apply to the entire leisure travel technology community and planning process. Read More

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Turning social media reaction into booking action for travel brands [INFOGRAPHIC]

By Kevin May | October 4, 2012

We know the basics - social media allows travel companies to engage with existing and potential customers and can act as an unofficial watchdog of products. Read More

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