Social Media

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Turns out, social media is a pain in the ass for destinations

By Troy Thompson | October 3, 2012

Okay, maybe not a total pain in the ass - perhaps massively confusing. ROI, influence, Pinterest, fans, followers, friends - where do we go from here? Read More

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What do airlines really know about using social media in 2012?

By Nick Vivion | October 2, 2012

Airline and airport consultant SimpliFlying has compiled responses from 29 low-cost and legacy airlines into its Airline Social Media Outlook 2012. Read More

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Sorry everyone – online travel planning still looks like it is broken

By Viewpoints | September 28, 2012

I’m finally getting a chance to get away for a while after a big year at work. Read More

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Can a road-tripper make his way around the US on $11-a-day using social media sites?

By Viewpoints | September 25, 2012

If the internet made the world into a community, social media is making it into a family. Complete strangers can catch a ride, bum a bed, and meet up for dinner. Read More

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Business travellers love apps for maps and social media but shun the specialised travel stuff

By Kevin May | September 25, 2012

Business travellers appear to be using mobile applications for pretty much the same as their jetsetting leisure counterparts rather than the vast array of tools their employers would perhaps like. Read More

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Twitter troll slapped down by judge after poking fun at Thomas Cook, account now deleted

By Kevin May | September 24, 2012

When everyone is a "publisher" and says nice things about you, social media is wonderful, right? But companies are less impressed when the message is negative and the tone bitter. Read More

Traveller types based on social media and technology habits [INFOGRAPHIC]

By Kevin May | September 24, 2012

Is there a correlation between how consumers use mobile phones or embrace social media channels such as Twitter and the type of traveller they are and trips they prefer taking? Read More

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Thomson unveils £5.5 million advertising campaign, spotlights the Dreamliner

By Linda Fox | September 20, 2012

Thomson kicks off its latest brand campaign to customers tomorrow via social media channels, email and a dedicated website. Read More

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Human Brochures - another twist on the way to promote destinations using social media

By Kevin May | September 19, 2012

Marketers have tried all sorts of complicated and often clever ways of getting travellers to talk about the destinations they represent, with mixed results. Read More

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Augmented reality and filters gone mad - add the Northern Lights to any travel picture

By Kevin May | September 18, 2012

Such is the craze for allowing the amateur photographer to turn their images into semi-professional masterpieces via filters, all manner of services are now hitting the market. Read More

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A very rough guide for new online travel companies working with writers

By Viewpoints | September 18, 2012

It was Jorge-Luis Borges, the blind Argentinian poet-writer, who called shyness "evil". Read More

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Virgin America shows off cabin experience via frequent fliers and interactive video

By Linda Fox | September 14, 2012

Virgin America has pulled together a lot of different strands for its latest digital campaign Read More

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The power of reviews: a half-star difference can make or break a business

By Nick Vivion | September 12, 2012

Love it or hate it, Yelp is the standard bearer for local business reviews. With 78 million uniques searching 30 million reviews in Q2 2012, a good review on Yelp is a vital marketing tool - especially... Read More

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Hotel asset management is not just about costs - it MUST include internet marketing

By Patrick Landman | September 12, 2012

Traditionally, hotel asset management has been focused on operations and cost control as the main elements to consider. Read More

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Airports plot investment in mobile apps and social media

By Kevin May | September 11, 2012

The demands of always-connected travellers appear to be sinking in at airports around the world, with almost nine out of ten facilities committed to investing in mobile services. Read More

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