Cuddly interactive puppet to help KLM with difficult topics

The airline that bought us Meet and Seat is now hoping to engage its community with a cute character called Flynt.

He's supposed to do things in a 'midly critical' way and 'somewhat clumsily' because he's new to social media.

But, the plan is for him to help the airline's social media editorial team ' open up difficult topics to discussion.'

Flynt's role is also to talk about the carriers route network and provide an inside look of the organisation.

So far he has attracted more than 2,300 Facebook likes, and that's just for sharing details of his hobbies and his first few days of his, errr, life.