Social Media

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KLM is at it again - combines the social graph, things-to-do and maps

By Kevin May | January 15, 2013

Dutch airline KLM continually gets the attention of its peers around the industry, more often than not for simply doing things online that are more than just selling flight tickets. Read More

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Top tech companies fail to shine in social media engagement stakes

By Linda Fox | January 14, 2013

The UK's fastest growing technology companies are not so speedy when it comes to engaging customers on social media according to a study Read More

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Hello, Social Media Butler - a $47,000 hotel assistant to help share Barack Obama inauguration

By Kevin May | January 14, 2013

In what would normally be filed under "More money than sense", one US hotel has created an eye-watering deal costing $47,000 which includes a Social Media Butler. Read More

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American Express cuts deep in travel as digital revolution bites

By Linda Fox | January 11, 2013

Online servicing is now the preferred channel for many American Express corporate customers as the company reveals sweeping international job cuts as part of the shift Read More

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WAYN wants to be the social travel comeback kid in 2013

By Linda Fox | January 7, 2013

Travel social network WAYN has been doing some soul-searching in recent months, chiefly: "How do you exist in the world of Facebook?" Read More

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Lonely Planet closure of Thorn Tree triggered by letter to acting BBC director-general

By Kevin May | January 5, 2013

As Lonely Planet begins the process of reopening parts of its Thorn Tree forum over the coming month, details are beginning to emerge as to the circumstances surrounding its original closure. Read More

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Passive no more: All hail the rise of the analytical consumer [INFOGRAPHIC]

By Nick Vivion | January 4, 2013

IBM has released an interesting report detailing the evolution of the consumer as an informed and analytical agent rather than simply a passive entity looking to be chauffeured along the zipping... Read More

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Actions speak louder than tweets - a change in thinking from airlines with Twitter

By Kevin May | January 2, 2013

Buried at the end of a promotional video for Dutch airline KLM just before Christmas was the following slogan: Read More

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Lonely Planet forced to shut Thorn Tree forum over inappropriate content

By Kevin May | January 2, 2013

Lonely Planet has temporarily closed its well-known Thorn Tree community pages after bosses discovered some discussions breached editorial guidelines. Read More

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Social media is dead - airline marketing in 2013 all about connected travellers and the real world

By Viewpoints | December 28, 2012

Let’s face it - social media is dead. There are over 200 airlines on Twitter today, for example, and the space is cluttered. Read More

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Social media touchdowns in airline loyalty

By Viewpoints | December 19, 2012

Passenger surveys repeatedly confirm what should be obvious: a positive travel experience is the most important aspect of any flight. Read More

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What's pushing people to purchase on social media [INFOGRAPHIC]

By Linda Fox | December 18, 2012

Lots of talk in recent months about purchasing via social networks, f-commerce and whether is will really take off Read More

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Sky high loyalty: New ways airlines and travel companies can soar

By Viewpoints | December 18, 2012

Given enough time mentors and mentees invariably swap roles. Students become the teachers. Industries operate under similar cycles. No truer is that the case then when it comes to loyalty programs and... Read More

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The social foundation: How social proof increases clickthrough on search

By Nick Vivion | December 14, 2012

Word-of-mouth has always been one of the most powerful - and valuable - forms of marketing, and the age of social media has clearly accelerated the pace and efficacy with which word-of-mouth marketing... Read More

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Where The Hell Is Matt phenomenon finally hits the dancefloor with a travel partner

By Linda Fox | December 10, 2012

Given the global success of Where The Hell is Matt?, it's surprising we haven't seen more travel companies fighting with each other to strike a deal with its creator, Matt Harding Read More

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