Is there a magic bullet for how travel brands can make the most of their thousands of fans on Facebook? Probably not - but some data analysis can help point the way.
First of all, US-based digital agency LinchpinSEO has looked at what are the best days for travel and leisure-related companies should be posting content to their fan pages.
[It has looked at 14 other industries, too]
The next set of data examines when and how certain types of content engages with fans (or not), including tips on certain words which get better engagement ("winner"!) and, interestingly, why brands shouldn't use shortened URLs.