Many of you will have seen the cute Turkish Airlines Legends of Board advertisement which has received more than 100 million views since being posted on YouTube in early December.
While the real uplift to the airline will not be known for a while, Turkish Airlines has in the meantime released some figures from its Fans United social media campaign run earlier this year.
The Facebook-based competition tied in with the airline's sponsorship of Manchester United offering fans the chance to win a trip to see the first home game of the 2012/2013 at Old Trafford.
And, according to Turkish Airlines the Facebook application reached more than 322m around the world as well as attracting 191,497 new Facebook fans.
The airline has also put together a 'how to' infographic' on engaging partner networks while a video telling the story of the competition winners can be seen here.