Social Media

News / Online

Interactive content most effective marketing tool for travel brands

By Mitra Sorrells | October 19, 2018

Travel brands looking to maximize their search engine optimization strategy should focus on creating interactive content since it ranks higher than all other forms of content for URL ratings, social... Read More

News / Online

VIDEO: Flytographer on the marriage between the Instagram generation and activities

By Kevin May | October 11, 2018

There are some travel businesses that wouldn't have had the opportunity to exist less than a decade ago, such is the impact that technology and social behavior has had on the industry. Read More

From Our Partners / Online

What is next with WeChat marketing for travel brands?

By Sienna Parulis-Cook - Dragon Trail Interactive | October 9, 2018

Anyone who’s even scratched the surface of marketing to China will know that the mobile app and social media platform WeChat, with its 1+ billion monthly active users, is the place to be. Read More

News / Online

TripAdvisor's new focus on social has hurdles to overcome

By Jamie Biesiada - Travel Weekly | October 1, 2018

TripAdvisor will introduce a social media-like component to its website positions - but it is the beginning of an uphill battle to win consumers away from Facebook and other platforms, analysts caution. Read More

News / Online

TripAdvisor plots social network, goes all-in on personalization

By Jill Menze | September 18, 2018

TripAdvisor is betting big on social media with the launch of “the new TripAdvisor” - a revamp of the platform that allows users to connect with fellow travelers as well as brands, publishers and... Read More

News / Technology

Back in the offline world, part 2: Travel agency technology

By Mitra Sorrells | September 10, 2018

For part two in this month’s series on the offline travel market, we look at the technology that is supporting the work of traditional agents and how it has evolved over the years. Read More

News / Startups

Travello gets $5M round to push Bluetee marketing tech and expand

By Kevin May | August 28, 2018

It's been a long time since a travel social network has caught some attention - but Travello has done so with a $5 million fund-raise. Read More

News / Online

User-generated content not top of mind for DMOs on Facebook

By Jill Menze | August 22, 2018

State destination marketing organizations in the United States are slow to adopt user-generated content in their Facebook advertising, with the majority relying on stock imagery in posts. Read More

News / Technology

Melia trials guest wristbands for locks and payments at resorts

By Linda Fox | August 2, 2018

Melia International Hotels is trialling wristbands making payment easy for guests at a number of resort hotels in Magaluf in Majorca. Read More

News / Online

Online reputation, bookings top of mind for travel business owners

By Jill Menze | July 26, 2018

Travel businesses are overwhelmingly concerned about their online reputations, as well as how well they’re equipped to meet a mobile audience, a new study from TripAdvisor shows. Read More

News / Technology

Reimagining customer experience, part 3: Airport innovations

By Mitra Sorrells | July 23, 2018

For part three we take a look inside airport terminals where a variety of innovative work is being done to improve and ease the process of air travel. Read More

Interview / Startups

STARTUP STAGE: Swayy helps hotels manage influencer campaigns at scale

By Jill Menze | July 23, 2018

Swayy is a tool for hotels to find, book and maintain relationships with social media influencers. It matches hotels with pre-vetted, relevant influencers, and Swayy’s closed-loop system allows both... Read More

News / Online

Fever experience platform raises $20M, sees blend between tourist and local

By Kevin May | July 9, 2018

City experience platform Fever has raised $20 million in Series C funding, as it looks to expand the business into new cities in Europe and North America. Read More

News / Technology

How airlines can improve customer service via their apps

By Jill Menze | June 29, 2018

Consumers primarily communicate via social networks and messaging apps on their mobile devices, which means airlines should be utilizing those channels to offer customer support. But how many have an... Read More

News / Online

Q&A: How brands are using WeChat to attract travelers

By Mitra Sorrells | June 27, 2018

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More

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