Social Media

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

Interview / Startups

STARTUP STAGE: TRILL turns Instagram content into bookable travel experiences

By Jill Menze | June 8, 2018

With TRILL, users can turn their Instagram content into bookable experiences. By using the platform, TRILL tastemakers earn cash when people book off their content. Read More

News / Technology

Facebook touts benefits of people-based travel marketing

By Jill Menze | June 7, 2018

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More

News / Technology

QOTW: Something about an invasion of privacy

By PhocusWire | June 1, 2018

Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week. Read More

Opinion / Online

How Airbnb grows its host community through online marketing

By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018

Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More

News / Startups

Tech-driven boutique brand Life House launches with $40M and plans to bypass OTAs

By Mitra Sorrells | May 22, 2018

A new hotel brand has secured $40 million in funding to develop its boutique hotel product and proprietary technology platform. Read More

News / Distribution

Data isn't just extra baggage - handle it with care

By Viewpoints | May 14, 2018

This is a viewpoint from Ollie Gandy, client services director of Yes & Pepper. For most travel companies, data is the aeroplane that’ll fly them into a consumer’s inbox, psyche and wallet. Wit Read More

Interview / Startups

STARTUP STAGE: Tripcents brings idea-save-pay process to trip planning

By Kevin May | May 11, 2018

Founded in mid-2017, Tripcents has a different take on the trip planning model by tapping into one of the most important parts of traveling: paying for the trip. Read More

Opinion / Technology

Why travel marketers should be "less perfect and more honest"

By Ari Lewine - TripleLift | May 1, 2018

For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation... Read More

News / Online

QOTW: Something about engaging travel influencers

By PhocusWire | March 30, 2018

Quote from Kirk Crenshaw, CMO of Traackr. Read More

News / Online

The state of influencer marketing for travel brands

By Mitra Sorrells | March 29, 2018

Photos, blog posts and other content shared by social media influencers can be an effective way for brands to communicate with consumers – particularly since surveys have found that between one-third to... Read More

News / Technology

You’ve been harvested: Why travel marketers should be worried about Cambridge Analytica

By Nick Vivion | March 19, 2018

This is a new weekly-ish column from the editorial staff that will cover current events from a direct perspective based on our team's expertise in travel, hospitality, and technology. In case yo Read More