Online hotel distribution behemoth Booking.com last week formally debuted BookingSuite, its new business-to-business arm, derived from its acquisition of digital marketing firm Buuteeq.
Today the company revealed that BookingSuite will offer the typical independent and boutique hotel a mobile-optimized website for "free".
The catch is that the hotel pays a 10% commission to Booking.com for any "direct" reservations" made through the site (even if the site is connected to a non-Booking.com engine or TripAdvisor's metasearch channel).
That commission is beneath the company's 15% basic rate for reservations processed through Booking.com.
Services that help the site appear higher in search engine results cost extra.
The company's WebDirect product has already been used by about 2,800 lodging owners, including The Keating Hotel in San Diego (which already sports the design) -- many of whom were inherited in the Buuteeq deal.
Another 3,600 lodging owners are in the pipeline.
The company said in a statement:
"BookingSuite enables its partners to keep pace with fast-moving technology by continuously updating its products at no extra cost to partners. The result is future-proofed solutions and one less thing to worry about for busy accommodation providers."
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