Skyscanner CFO Shane Corstorphine has revealed "there is no reason why APAC cannot be 50% of our business in the not-too-distant future".
Corstorphine was talking to Tnooz about Skyscanner's 2014 results - top-line return was an EBITDA of £20 million on revenues of £93.4 million.
China was identified as one of the three main areas of focus over the past twelve months, and Corstorphine went into more detail, referencing its purchase of Youbibi last June.
"We'd been in China since 2012 with our Tianxun site, but we bought Youbibi for a couple of reasons - we wanted specific tech for the market, we wanted a deeper understanding of the Chinese consumer but perhaps the main reason was we needed a better grasp of how to manage what are fundamental differences in supply - for example, offline partners are more important in China than other markets we're used to."
He added that Youbibi has boosted Tianxun's domestic offering to complement the international inventory coming from Skyscanner.
Youbibi was also the first time Skyscanner had made a "geographic acquisition." Previous deals, such as Distinction last October, have been about the tech (which Corstorphine added was also part of the Youbibi thinking.
The 2014 results show that Skyscanner's China business saw a 61% increase in unique monthly visitors as well as a 162% increase in mobile visitors over the year. These numbers should be eclipsed in 2015. It has seen a good response in three weeks since relaunching Tianxun and there will be a new Tianxun app in a few weeks time.
Skyscanner's Chinese points of sale are now distributing hotels as well as air. This fits with its overall vision, which is to become a travel site rather than just a flights business - in 2014 non-flight revenues increased by 47%, slightly ahead of the overall revenue hike of 42%.
However, one area where it remains true to its roots is a commitment to meta-search. While other players in China - notably Qunar - have revamped their model to include OTA-style contracted inventory alongside metasearch revenues, Tianxun "will be a meta-player in the market, like we are globally, but with a heavier emphasis on the user and on mobile."
Skyscanner For Business - its analytics and affiliates business - is also starting to gain momentum in China.
And "non-China is important too," Corstorphine added. While Skyscanner has offices in Shenzhen and Beijing to serve China, the rest of APAC is serviced by a 100-strong team in Singapore. It has sites in Indonesia, Singapore, Vietnam, Thailand, Japan, the Philippines, Malaysia and Korea.
As an indication that Skyscanner is now a truly global business, more than 80% of its traffic comes for outside the UK.