The likes of giants such as Uber, Tesla and Google might get all the attention when it comes to self-driving vehicles - but a South East Asian startup has stolen their thunder.
Singaporean newbie NuTonomy has this week launched what is believed to be the world's first self-driving taxi service, beginning with a trial in one of the city-state's tech districts.
The driver-less, ride-hailing service will run in the One-North area and pick up passengers and drop them elsewhere in the area.
The rides will be on modified vehicles such as the Renault Zoe or Mitsubishi iMiEV electric car.
During the trail a NuTonomy engineer will be seated in the car to "observe systems performance and assume control if needed to ensure passenger comfort and safety".
The pilot scheme is a breakthrough in the evolution of self-driving cars, being the first taxi service to be opened to the public.
Backed by the Singapore government, NuTonomy hopes to have what it calls its "robo-taxi" service running through the city by 2018.
The company is nowhere close to being as heavily financed as its peers in the self-driving world, having picked up a modest $160 million Series A funding round in May 2016 from Highland Capital Partners.
Here is a promo clip from NuTonomy: