MARKETING: Remember the heady days of SEO, circa 2005-2008, when every travel brand around was busily either hiring the services of digital agencies or going it alone when trying to get on the first page of Google. Then came Google's re-jigging of its real estate and the launch of new products....... Read the full story on TutorSpree.
Lest we forget, Google won search by providing the best organic results users had ever seen.
Ever since then, organic has been fading from the SERPS, losing ground to revenue generating Google products.
13% - this the amount of real estate given to true organic results in a search for "auto mechanic" when I’m logged in at the Tutorspree office in TriBeCa, New York City.
Read the full story on TutorSpree