MARKETING: Travel brands have become so focused (obsessed?) with how they perform in Google search that they often forget about that other enormous search engine owned by Google - YouTube. Like its SERPS cousin, YouTube has plenty of tricks and techniques to help push those clips further up the rankings. Read more on at Search Engine Watch.
Forgetting the cute cat and crazy motorist clips, YouTube remains a traffic source with almost limitless potential.
There's only one problem: it's a very crowded place.
In fact, according to YouTube, there are more than 100 hours of video uploaded to the site every minute.
Considering the deluge of content you have to compete with on YouTube, the obvious question is: "How do you get people to watch YOUR video instead of the millions of others?"
The answer? Video SEO.
Read more on at Search Engine Watch