AARP introduced Frommer's destination guides and global events content on the senior organization's newly redesigned website.
The Frommer's events content includes suggestions about restaurants, activities and festivals, says AARP spokeswoman Elly Spinweber.
Using a private label hosted solution, Frommer's initially focuses on the top 100 destinations for AARP members -- Americans age 50 and older -- and will expand coverage later this year, says Craig Schickler, director of e-business development for Frommer's Unlimited a Frommer's unit focusing on business solutions.
The Frommer's-AARP tie-in came to light as the nonprofit senior organization announced that it redesigned its website and incorporated tools for sharing content with Facebook and Twitter.
The website redesign coincided with a telephone survey of 1,360 adults 50 years old and older. The survey took place May 12 to 17.
The survey found that Facebook is the most popular social-networking site among this demographic, with 23 percent citing it as their favorite.
MySpace, LinkedIn and Twitter followed as preferred social media sites for Americans 50 years old and up, each of which drew raves from about 4% of respondents.
In other survey results, 83% of respondents indicated they had heard of the iPad, and 11% of them said they plan to purchase or want an iPad.
And among baby boomers age 50 to 64, the numbers skewed a bit higher. Some 86% of these respondents were aware of the iPad and 14% planned on buying one or wanted an iPad.
The new Frommer's content on AARP.org is part of the website's travel section, where Expedia powers air, hotel, car, cruise and vacation package options.
For example, here's Frommer's Las Vegas Introduction in the destinations section of AARP.org.
For the entire website, AARP says by July the online content will be available on mobile devices, including smartphones and e-readers.
Spinweber says AARP will be launching a mobile platform and mobile apps.