Regatta Travel Solutions has ended six years as an independent company and been bought by Austrian travel technology shop Seekda.
Terms of the acquisition were not disclosed.
The deal will put two different offerings together into what the pair are calling a "powerful weapon" for hotels and other travel brands such as destination marketing organisations.
Since its inception in 2007, Seekda has worked on building a platform for properties using metasearch channels, in particular a "smart bidding" service for both chains and independent hoteliers.
Regatta's core product is an online booking engine for hotels, as well as being used by DMOs to capture accommodation sales and attraction bookings on their websites.
Seekda CEO Randy Gilling says:
"Together, our companies are going to empower hotels in a way that will finally allow them to effectively compete for their own customers.
"We don’t just level the playing field, we give our hotels a competitive advantage when it comes to capturing guests using their own websites and booking engines. The timing couldn’t be better for our two companies to be joining forces."
As part of the deal, Regatta CEO Ashwin Kamlani, who says the deal is a "grand entrance" rather than an "exit", will become president at Seekda.