Art lovers in San Francisco are in for a more immersive experience following a partnership between the city's Fine Arts Museums and Antenna International.
Visitors to the Keith Haring exhibition at the museum will get images, audio commentary, including eye-witness accounts and background sounds, and video delivered via the Google Glass headsets using a GuidiGo publishing platform.
The museum hopes the Google Glass pilot will mean a richer experience for visitors without them having to look away from the art.
David Falter, president and CEO of Antenna International says:
"We’re used to choreographing multimedia content for both the ear and the eye; now we’re using wearable technology to explore new modes of storytelling to create deeper engagement with audiences and provide innovative ways to view works of art.”
Antenna points to Euromonitor International’s Consumer Electronics research revealing sales of wearable technology is expected to rise from nine million units in 2013 to an estimated 180 million in 2016.
Antenna is not the only player to be eyeing up the potential for wearable technology for art and cultural with Baidu hinting at museum tours as a possible application of its headset when it launched in September.