Sabre Corp. says it has developed an analytics platform that uses artificial intelligence (AI) to help maximize total hotel revenue.
Called SynXis Analytics Cloud, it was “built from the ground up for the hospitality industry,” Sabre said.
SynXis Analytics Cloud uses artificial intelligence to identify opportunities for revenue and guest experience improvement.
It helps hoteliers avoid lost revenue by analyzing data from operations, finances, room-stay production, ancillaries and rate-room-channel configurations.
A hotelier can design and test different predictive models by choosing a variety of pre-built machine learning algorithms.
Many solutions available on the market today limit hoteliers to analysis of past events, which provide only a historical view and few actionable insights.
That creates an expensive lag in their revenue-focused decisions and makes them reactive to market dynamics.
Balaji Krishnamurthy, vice president of global strategy, corporate development and business intelligence for Sabre Hospitality Solutions, said:
“The move to predictive forward-looking analytics represents a tectonic shift for the hospitality industry that has traditionally been limited to static backward-looking reporting. We are bringing AI to operations, distribution, personalization and retailing.”
Performance Insights, Self-Service BI and Rate Insights are the flagship products available today in the SynXis Cloud Analytics suite of solutions.
Sabre expects to expand its business intelligence offering later this year with additional AI-powered solutions.
SynXis Analytics Cloud includes a suite of pre-built insights for executives, business managers and hotel revenue analysts that allow them to see hotel performance at a region/brand/chain level down to rate code level.
The platform offers a robust data warehousing service to host and integrate multiple sources of hospitality data in the cloud and empower highly customized, on-demand analytics consumed through a suite of self-service business intelligence capabilities.
Among the Sabre customers using the solutions are Denihan Hospitality Group,Preferred Hotels & Resorts, Vantage Hospitality Group, LE Hotels and Two Roads Hospitality.