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Hotel marketing has taken various avatars in this era of digital, mobile and wearable technologies. Radisson hotels is taking the route of a mobile game to promote its brand.
Rad Hotel, a free to download mobile game in which users (gamers) are expected to efficiently manage hotel guests by checking them in and out, fulfilling their service requests (a drink, wake-up call etc), hiring staff members and keeping the hotel clean.
For each of these tasks, there is a time limit and point associated. Failing to complete tasks within the given time ends the game.
Users can change the location of a hotel, for example, to a beach-side resort for additional points (called RadBux) and users can also buy points for money.
Radisson held an event at the Game Developers Conference (GDC) in San Francisco earlier this year with the aim of finding the best concept for a hotel-themed mobile game.
American football player and gamer Chris Kluwe judged the Radisson Hackathon and Melty Games, the company that built Rad Hotel, was the event's winner.
Recent examples of game adoption in travel industry include:
NB: image via Shutterstock.