Somewhat ironic that in the week that BBC sold Lonely Planet to a little known digital publishing house that a site created to cover issues affecting travel writers and blogging revealed it would be closing.
Just over 18 months on from its official launch in the autumn of 2011, Travellll announced last week that the lights would be turned off on 1 June this year.
The idea for the site was to cover blog trips, tourism boards and their plans around for travel content, technology and how travel writers/bloggers/journos are evolving in the digital world.
Travelllll launched with a flurry of news articles, analysis and opinion pieces, and pretty quickly managed to attract a fair amount of attention from both writers and the industry.
Expedia, KLM, some large hotel chains and a number of tourism boards came on-board as partners.
Unfortunately all of those working on the site (five founders initially, joined shortly after its launch by a sixth) also had other jobs or were busily travelling around the world - not ideal for any startup, let alone a media business (we know!).
Eventually, two of the founders, Melvin Boecher (of TravelDudes and #TTOT fame) and travel writer Mike Sowden, left and were not replaced.
Co-founder Alastair McKenzie, who runs the Travel-Lists site, says the departure of Sowden in particular was a turning point for the company as essentially the site needed two editors/writers to oversee content.
"Someone will occupy this space eventually," McKenzie says. "It wasn't a duff idea - in fact, it was a great idea. The intersection between media and the industry."
John O'Nolan, another of the original founders, says in a "so long, and thanks for the fish" post on the site:
"Projects like this inevitably grow and change, both in scope and in vision. We’ve reached the point now where many of our original team have new and exciting things they’re working on, and we’ve run out of time and resources to keep this going (as you might have noticed)."
The remaining founders were Lezaan Roos who looked after partnerships and Rich Whitaker.
Whether another site will come along to replace Travelllll (or T5, as it became known) is obviously unclear at this stage.
There is indeed a need to cover the intersection between travel and tourism with content (in its many forms), as the uproar over the sale of Lonely Planet has illustrated.
So perhaps one of travel blogging conference brands will jump in to the hole left behind by the closure of Travelllll - it's about time we had another pivot in the travel sector!
Interesting space to watch anyway...