Airline smartphone apps are beginning to branch into new areas, with Qantas the latest to try with a dedicated product for its frequent fliers.
The Australian carrier launched the Frequent Flyer iPhone app this week primarily as an on-the-road account management system for loyal customers, allowing them to carry out a string of tasks away from the usual search and booking of flights.
Perhaps the most the significant (and playful) element of the app is the use of an augmented reality system to identify local outlets where users can redeem loyalty points.
The system also includes a product guide, illustrating and detailing different types of consumer goods available to passengers, as well as various tools to manage points and personal profile.
A flight search system is also contained within the app, although booking must take place on the existing Qantas mobile website.
Other partners included in the system cover accommodation, restaurants, car hire and shopping facilities.