Phocuswright Research

News / Distribution

Tours and activities growth is outpacing travel overall, distribution is lagging

By Phocuswright Research | August 5, 2026

The Travel Experiences 2026 report, produced jointly by Phocuswright and Arival, sizes and forecasts the global experiences market through 2029 and examines how consumers engage with experiences in... Read More

News / Technology

How hoteliers can adapt to survive the AI discovery shift

By Morgan Hines | July 29, 2026

As travelers swap traditional search for generative engines, hospitality brands must restructure data layers and content. Read More

News / Online

AI hits its stride: 5 takeaways for travel leaders

By Phocuswright Research | July 28, 2026

More than half of U.S. travelers have now used AI to plan, book or navigate a trip, and expectations are climbing just as fast. Read More

News / Online

13% is the number that explains why OTAs need hotels to keep working

By Phocuswright Research | July 23, 2026

This report is part of the U.S. Travel Market Report 2026 series, which includes matching essentials on airlines, hotels, car rental, cruise and packaged travel. Read More

News / Online

A market rewired: 10 structural shifts redefining APAC travel

By Phocuswright Research | July 14, 2026

Travel in APAC is shifting—and it's no longer focused on one direction. Read More

News / Online

European travelers are changing the rules

By Phocuswright Research | July 7, 2026

Phocuswright's Europe Consumer Travel Report 2026 breaks down exactly where markets are pulling apart. Read More

News / Online

U.S. Hotel and Lodging 2026: Slow growth, a stable split and AI waiting at the door

By Phocuswright Research | June 30, 2026

The 2026 outlook is cautiously optimistic for the hotel sector. Read More

News / Online

OTAs lead, AI rises and travelers research less: New findings from three key European markets

By Phocuswright Research | June 23, 2026

How Europe’s travelers are planning differently in 2026. Read More

News / Online

Germany sets a travel spending record—sustaining it won’t be simple

By Phocuswright Research | June 16, 2026

Phocuswright's Germany Travel Market Essentials 2026 examines the market's growth, structural vulnerabilities, future outlook and more. Read More

News / Online

US car rental growth remains muted amid new pressures

By Phocuswright Research | June 9, 2026

Weaker inbound travel, vehicle recalls and evolving booking channels are shaping the industry's outlook. Read More

News / Online

Inside the Philippines’ most overlooked $36B digital market

By WiT | June 5, 2026

Explore data from WiT's "Online Travel Tracker Volume 5: Philippines In Focus." Read More

News / Online

Japan inbound boom becomes policy priority

By Phocuswright Research | June 2, 2026

What comes next is less about volume and more about value, regional distribution and managing the strains of success. Read More

News / Technology

Travel marketers prepare for the rise of AI agents

By Morgan Hines | May 28, 2026

Executives from Expedia Group, OpenAI and The Trade Desk say travel marketers must adapt as AI agents become a bigger part of trip discovery and booking. Read More

News / Distribution

U.K. travel distribution has reached equilibrium. Will it stay that way?

By Phocuswright Research | May 26, 2026

Demand is strong, digital adoption leads Europe, every major segment is growing: So why does the distribution picture look like a stalemate? Read More