Phocuswright Research

News / Technology

Two operational priorities that define AI success

By Phocuswright Research | March 17, 2026

Travel leaders need to prioritize evaluation and data to use artificial intelligence successfully. Read More

News / Technology

Short-term rental sector bets on AI search to drive direct bookings

By Matthew Parsons | March 12, 2026

Direct rental bookings are modest today, but AI could help change that. Read More

News / Online

Is Gen Z really disloyal?

By Phocuswright Research | March 10, 2026

In its latest research, Phocuswright reveals that Gen Z loves loyalty programs, just not the way you think. Read More

News / Technology

APAC travel trends pt. 2: AI, loyalty ecosystems and the experiences boom

By Abby Crotty | March 5, 2026

The second part of our APAC travel trend series focuses on loyalty, experiences and technology's role in the "digital-first" region. Read More

News / Online

Travel’s third-largest sector faces its defining decade

By Phocuswright Research and Arival | March 3, 2026

The experiences sector is set to top $340 billion by 2029, according to research from Phocuswright and Arival. Read More

News / Online

Canada’s travel advisor market holds steady as costs rise and tech evolves

By Phocuswright Research | February 23, 2026

Phocuswright Research's latest report offers a comprehensive look at Canada's travel advisor landscape. Read More

News / Technology

61% of travel brands are testing or scaling agentic AI

By Phocuswright Research | February 10, 2026

After developments in 2025, agentic AI use is likely to increase for travelers and businesses. Read More

News / Technology

4 signals from the front lines of AI investment

By Phocuswright Research | February 3, 2026

Phocuswright asked senior travel executives how they are budgeting for technology, where generative and agentic AI is in use today, what’s blocking them from going further and what their outlook is for... Read More

News / Technology

Phocuswright to launch Travel Marketing AI Summit in March

By PhocusWire | January 28, 2026

The one-day event will be held in New York City on March 24. Read More

News / Online

84% of leisure travelers admit to gaming loyalty programs

By Phocuswright Research | January 27, 2026

Going the extra mile to play the loyalty systems has become the norm, albeit exploited by some travelers more than others. Read More

News / Online

Agent advantage: Who’s booking with travel advisors?

By Phocuswright Research | January 21, 2026

Although U.S. travelers overall are showing heightened price sensitivity, advisors are leveraging different tactics to appeal to more budget-conscious customers. Read More

Event / Online

Travel Forward: Data, Insights & Trends for 2026

January 15, 2026

Whether you work in product, strategy, marketing or investment, this session will give you a grounded view of the trends that matter most to set you up for success in 2026 and beyond. On Demand