Phocuswright Research

News / Online

The indulgent explorer: What drives premium travel decisions

By Phocuswright Research | April 14, 2026

These travelers prioritize unique, hard-to-replicate experiences while carefully balancing cost, indulgence and overall trip value. Read More

News / Technology

Chinese OTAs deploy AI for global push

By Phocuswright Research | April 7, 2026

Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users. Read More

News / Technology

Travel marketing's AI identity crisis

By Morgan Hines | April 2, 2026

Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More

News / Online

Ten structural shifts redefining Asia Pacific travel

By Phocuswright Research | March 31, 2026

Some trends are already reshaping travel, while others are still emerging. Read More

News / Online

The fastest shift in travel behavior just became the default

By Phocuswright Research | March 24, 2026

With more than half of active U.S. travelers using AI, how travel planning is thought about is changing. Read More

News / Startups

APAC startup funding tightens as market matures

By Morgan Hines | March 19, 2026

APAC is undergoing structural shifts in travel startup funding and innovation. Read More

News / Technology

What does ‘AI-native’ really mean in travel?

By Morgan Hines | March 18, 2026

Travel companies are shifting to an "AI-native" model—what that means for legacy brands and startups varies. Read More

News / Technology

Two operational priorities that define AI success

By Phocuswright Research | March 17, 2026

Travel leaders need to prioritize evaluation and data to use artificial intelligence successfully. Read More

News / Technology

Short-term rental sector bets on AI search to drive direct bookings

By Matthew Parsons | March 12, 2026

Direct rental bookings are modest today, but AI could help change that. Read More

News / Online

Is Gen Z really disloyal?

By Phocuswright Research | March 10, 2026

In its latest research, Phocuswright reveals that Gen Z loves loyalty programs, just not the way you think. Read More

News / Technology

APAC travel trends pt. 2: AI, loyalty ecosystems and the experiences boom

By Abby Crotty | March 5, 2026

The second part of our APAC travel trend series focuses on loyalty, experiences and technology's role in the "digital-first" region. Read More

News / Online

Travel’s third-largest sector faces its defining decade

By Phocuswright Research and Arival | March 3, 2026

The experiences sector is set to top $340 billion by 2029, according to research from Phocuswright and Arival. Read More

News / Online

Canada’s travel advisor market holds steady as costs rise and tech evolves

By Phocuswright Research | February 23, 2026

Phocuswright Research's latest report offers a comprehensive look at Canada's travel advisor landscape. Read More

News / Technology

61% of travel brands are testing or scaling agentic AI

By Phocuswright Research | February 10, 2026

After developments in 2025, agentic AI use is likely to increase for travelers and businesses. Read More

News / Technology

4 signals from the front lines of AI investment

By Phocuswright Research | February 3, 2026

Phocuswright asked senior travel executives how they are budgeting for technology, where generative and agentic AI is in use today, what’s blocking them from going further and what their outlook is for... Read More

Most Popular
Latest Stories