Phocuswright Research

Spain’s surge signals a structural shift in global travel demand
News / Online
Spain’s surge signals a structural shift in global travel demand
By Phocuswright Research | May 12, 2026
Spain once again surpassed its previous tourism records in 2025, reaching 96.8 million international visitors, a 3.2% increase over 2024. Read More
Top-level takeaways on the Italy travel market
News / Online
Top-level takeaways on the Italy travel market
By Phocuswright Research | May 5, 2026
Even amid geopolitical uncertainty, Italy’s broad appeal, strong domestic alternatives and ongoing digitalization continue to support long-term growth. Read More
Non-negotiables for indulgent travelers and what makes premium worth it
News / Online
Non-negotiables for indulgent travelers and what makes premium worth it
By Phocuswright Research | April 27, 2026
What defines a truly premium trip today? For indulgent travelers, it starts with the basics but quickly moves beyond them. Read More
South Africa’s tourism reset: Infrastructure, fintech, regional strength set stage for growth
News / Online
South Africa’s tourism reset: Infrastructure, fintech, regional strength set stage for growth
By Phocuswright Research | April 21, 2026
The market is one of contrasts: digital momentum and rising demand paired with ongoing infrastructure, cost and safety challenges. Read More
The indulgent explorer: What drives premium travel decisions
News / Online
The indulgent explorer: What drives premium travel decisions
By Phocuswright Research | April 14, 2026
These travelers prioritize unique, hard-to-replicate experiences while carefully balancing cost, indulgence and overall trip value. Read More
Chinese OTAs deploy AI for global push
News / Technology
Chinese OTAs deploy AI for global push
By Phocuswright Research | April 7, 2026
Chinese AI services are not just following this global path, they are transforming interactions with consumers—and delivering a high degree of itinerary control to users.  Read More
Travel marketing's AI identity crisis
News / Technology
Travel marketing's AI identity crisis
By Morgan Hines | April 2, 2026
Industry leaders at Phocuswright’s Travel Marketing AI Summit shared varying perspectives on the future of the funnel. Read More
Ten structural shifts redefining Asia Pacific travel
News / Online
Ten structural shifts redefining Asia Pacific travel
By Phocuswright Research | March 31, 2026
Some trends are already reshaping travel, while others are still emerging. Read More
The fastest shift in travel behavior just became the default
News / Online
The fastest shift in travel behavior just became the default
By Phocuswright Research | March 24, 2026
With more than half of active U.S. travelers using AI, how travel planning is thought about is changing. Read More
APAC startup funding tightens as market matures
News / Startups
APAC startup funding tightens as market matures
By Morgan Hines | March 19, 2026
 APAC is undergoing structural shifts in travel startup funding and innovation. Read More
What does ‘AI-native’ really mean in travel?
News / Technology
What does ‘AI-native’ really mean in travel?
By Morgan Hines | March 18, 2026
Travel companies are shifting to an "AI-native" model—what that means for legacy brands and startups varies. Read More
Two operational priorities that define AI success
News / Technology
Two operational priorities that define AI success
By Phocuswright Research | March 17, 2026
Travel leaders need to prioritize evaluation and data to use artificial intelligence successfully. Read More
Short-term rental sector bets on AI search to drive direct bookings
News / Technology
Short-term rental sector bets on AI search to drive direct bookings
By Matthew Parsons | March 12, 2026
Direct rental bookings are modest today, but AI could help change that. Read More
Is Gen Z really disloyal?
News / Online
Is Gen Z really disloyal?
By Phocuswright Research | March 10, 2026
In its latest research, Phocuswright reveals  that Gen Z loves loyalty programs, just not the way you think. Read More
APAC travel trends pt. 2: AI, loyalty ecosystems and the experiences boom
News / Technology
APAC travel trends pt. 2: AI, loyalty ecosystems and the experiences boom
By Abby Crotty | March 5, 2026
The second part of our APAC travel trend series focuses on loyalty, experiences and technology's role in the "digital-first" region. Read More
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