Phocuswright Research

News / Technology

Phocuswright to launch Travel Marketing AI Summit in March

By PhocusWire | January 28, 2026

The one-day event will be held in New York City on March 24. Read More

News / Online

84% of leisure travelers admit to gaming loyalty programs

By Phocuswright Research | January 27, 2026

Going the extra mile to play the loyalty systems has become the norm, albeit exploited by some travelers more than others. Read More

News / Online

Agent advantage: Who’s booking with travel advisors?

By Phocuswright Research | January 21, 2026

Although U.S. travelers overall are showing heightened price sensitivity, advisors are leveraging different tactics to appeal to more budget-conscious customers. Read More

Event / Online

Travel Forward: Data, Insights & Trends for 2026

January 15, 2026

Whether you work in product, strategy, marketing or investment, this session will give you a grounded view of the trends that matter most to set you up for success in 2026 and beyond. On Demand

News / Online

Travel industry enters 2026 with steady momentum: Data insights

By Phocuswright Research | January 13, 2026

Phocuswright compiled dozens of data points, trends and key findings from Travel Forward 2026 to help the industry make better decisions. Read More

News / Online

Japan’s travel boom is changing the rules

By Phocuswright Research | December 30, 2025

After years of deflationary drag, Japan entered a new chapter in 2024. Read More

News / Online

The best of Phocuswright research from 2025

By PhocusWire | December 29, 2025

Check out the top performing articles from Phocuswright research this year. Read More

News / Online

Playing favorites: The makings of a go-to travel brand

By Phocuswright Research | December 24, 2025

Across airlines, hotels and online travel agencies, value for the money is the dominant factor in brand preference. Read More

Opinion / Technology

How ready is your travel company for agentic AI?

By Manuel Hilty - Nezasa | December 19, 2025

Nezasa CEO Manuel Hilty contends that tools will become the differentiator for travel companies in the age of AI. Read More

News / Online

Why travelers are 'defecting' from a preferred airline, hotel or OTA

By Phocuswright Research | December 16, 2025

Wanting to try something new is a top justification for using non-go-to brands within the last year across a variety of travel verticals according to Phocuswright Research. Read More

News / Online

Phocuswright releases Travel Forward report for 2026

By PhocusWire | December 10, 2025

The year-end, forward-looking report outlines global travel trends for 2026 and beyond. Read More

News / Startups

Expect a new low in travel startup funding this year

By Phocuswright Research | December 9, 2025

Through the third quarter of 2025, funding sits at $3.5 billion, a warning sign that the year will wind up hitting another new low, likely coming in under $5 billion. Read More

News / Technology

Travel's new front door: AI discovery surges as search slips

By Phocuswright Research | December 2, 2025

While general search still leads all other research tools, its share is dropping as AI usage grows, raising the question of whether gen AI platforms could eventually overtake traditional search. Read More

News / Online

Beyond points: Rethinking loyalty and brand consistency

By Phocuswright Research | November 21, 2025

Phocuswright sought to better understand the forces behind repeat brand patronage in a study exploring consistency, relationships and programs' influence on booking. Read More